4.3 Review

Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research

相关参考文献

注意:仅列出部分参考文献,下载原文获取全部文献信息。
Article Business

Brand hate: a multidimensional construct

Chun Zhang et al.

Summary: This study examined the emotional components of brand hate and the variation of emotions across different levels of brand hate. Findings included a multidimensional construct of brand hate, with emotions such as anger, sadness, and fear playing different roles at different levels of brand hate. The study developed a three-factor scale consisting of nine items and contributed to a better understanding of consumer-brand relationships.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2021)

Article Green & Sustainable Science & Technology

The Impacts of the Perceived Golf Course Brand Globalness on Customer Loyalty through Multidimensional Perceived Values

Woo-yeul Baek et al.

SUSTAINABILITY (2020)

Article Business

The bright side and dark side of group heterogeneity within online brand community

Junyun Liao et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2020)

Article Business

Lit Up or Dimmed Down? Why, When, and How Regret Anticipation Affects Consumers' Use of the Global Brand Halo

Vasileios Davvetas et al.

JOURNAL OF INTERNATIONAL MARKETING (2020)

Article Business

How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets

Martin Heinberg et al.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2020)

Article Business

Local versus global food consumption: the role of brand authenticity

Petra Riefler

JOURNAL OF CONSUMER MARKETING (2020)

Article Business

The Influence of Global Brand Distribution on Brand Popularity on Social Media

Moon-Yong Kim et al.

JOURNAL OF INTERNATIONAL MARKETING (2019)

Article Business

Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions

Jan-Benedict E. M. Steenkamp

JOURNAL OF INTERNATIONAL MARKETING (2019)

Article Business

Brand prominence and social status in luxury consumption: A comparison of emerging and mature markets

Giovanni Pino et al.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2019)

Article Business

Stereotyping global brands: Is warmth more important than competence?

ZiIva Kolbl et al.

JOURNAL OF BUSINESS RESEARCH (2019)

Article Business

The relational value of perceived brand globalness and localness

Christina Sichtmann et al.

JOURNAL OF BUSINESS RESEARCH (2019)

Article Business

Global and local brand stereotypes: formation, content transfer, and impact

Vasileios Davvetas et al.

INTERNATIONAL MARKETING REVIEW (2019)

Article Business

Beyond reach: an extended model of global brand effects

Timo Mandler

INTERNATIONAL MARKETING REVIEW (2019)

Article Business

Go local or go global: how local brands promote buying impulsivity

Eline L. E. De Vries et al.

INTERNATIONAL MARKETING REVIEW (2019)

Article Business

Brand Coolness

Caleb Warren et al.

JOURNAL OF MARKETING (2019)

Article Business

Segmenting Consumers Based on Their Evaluation of Local, Global and Glocal Brands

Miguel Angel Lopez-Lomeli et al.

JOURNAL OF INTERNATIONAL CONSUMER MARKETING (2019)

Article Business

The uncertain future of globalization Implications for global consumer culture and global brands

Jan-Benedict Steenkamp

INTERNATIONAL MARKETING REVIEW (2019)

Article Business

Perceived globalness and localness in B2B brands: A co-branding perspective

Mayoor Mohan et al.

INDUSTRIAL MARKETING MANAGEMENT (2018)

Article Business

Consumers and Brands Across the Globe: Research Synthesis and New Directions

Zeynep Gurhan-Canli et al.

JOURNAL OF INTERNATIONAL MARKETING (2018)

Article Business

Should Have I Bought the Other One? Experiencing Regret in Global Versus Local Brand Purchase Decisions

Vasileios Davvetas et al.

JOURNAL OF INTERNATIONAL MARKETING (2018)

Article Hospitality, Leisure, Sport & Tourism

The Support of Local Underdogs: System Justification Theory Perspectives

Tiffany Shin Legendre et al.

CORNELL HOSPITALITY QUARTERLY (2018)

Article Business

Global brand value in developed, emerging, and least developed country markets

Arilova A. Randrianasolo

JOURNAL OF BRAND MANAGEMENT (2017)

Article Business

The influence of global and local iconic brand positioning on advertising persuasion in an emerging market setting

Martin Heinberg et al.

JOURNAL OF INTERNATIONAL BUSINESS STUDIES (2017)

Article Business

Meta-Analysis in Advertising Research

Martin Eisend

JOURNAL OF ADVERTISING (2017)

Review Business

Marketing research on mergers and acquisitions: a systematic review and future directions

Michael Christofi et al.

INTERNATIONAL MARKETING REVIEW (2017)

Article Business

Exploring transparency: a new framework for responsible business management

Denise Linda Parris et al.

MANAGEMENT DECISION (2016)

Article Business

How local/global is your brand? A technique to assess brand categorisation

Joan Llonch-Andreu et al.

INTERNATIONAL JOURNAL OF MARKET RESEARCH (2016)

Article Business

Consumer xenocentrism in China: an exploratory study

Rene Dentiste Mueller et al.

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS (2016)

Article Business

Validating a scale to measure consumer's luxury brand aspiration

S. Sreejesh et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2016)

Article Business

How Product Category Shapes Preferences Toward Global and Local Brands: A Schema Theory Perspective

Vasileios Davvetas et al.

JOURNAL OF INTERNATIONAL MARKETING (2016)

Article Business

Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective

George Balabanis et al.

JOURNAL OF INTERNATIONAL MARKETING (2016)

Article Business

Global identity strategy and its efficacy for Asian brands Is Toyota global or Japanese to consumers?

C. Min Han

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS (2016)

Article Business

Global brand ownership: The mediating roles of consumer attitudes and brand identification

Fabian Bartsch et al.

JOURNAL OF BUSINESS RESEARCH (2016)

Article Business

Which cues cause consumers to perceive brands as more global? A conjoint analysis

Sarah De Meulenaer et al.

INTERNATIONAL MARKETING REVIEW (2015)

Article Business

The impact of perceived brand globalness on consumers' willingness to pay

Vasileios Davvetas et al.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING (2015)

Article Business

Branding from emerging countries: how to compete internationally?

Claude Chailan et al.

CRITICAL PERSPECTIVES ON INTERNATIONAL BUSINESS (2015)

Article Business

Global vs local brands: how home country bias and price differences impact brand evaluations

Warat Winit et al.

INTERNATIONAL MARKETING REVIEW (2014)

Article Business

How global brands create firm value: the 4V model

Jan-Benedict Steenkamp

INTERNATIONAL MARKETING REVIEW (2014)

Article Business

Role of brand globalness in consumer evaluation of new product branding strategy

Plavini Punyatoya et al.

JOURNAL OF BRAND MANAGEMENT (2014)

Article Business

Consumer Evaluation of Brand Extension for Global and Local Brands: The Moderating Role of Product Similarity

Plavini Punyatoya

JOURNAL OF INTERNATIONAL CONSUMER MARKETING (2013)

Article Business

The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success

Christina Sichtmann et al.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2013)

Article Business

Brand passion: Antecedents and consequences

Noel Albert et al.

JOURNAL OF BUSINESS RESEARCH (2013)

Article Business

Perceived brand globalness in emerging markets and the moderating role of consumer ethnocentrism

Aneela Akram et al.

INTERNATIONAL JOURNAL OF EMERGING MARKETS (2011)

Review Business

Flexible Working and Performance: A Systematic Review of the Evidence for a Business Case

Lilian M. de Menezes et al.

INTERNATIONAL JOURNAL OF MANAGEMENT REVIEWS (2011)

Article Business

Reciprocal transfer effects for brand extensions of global or local origin: evidence from Norway

Nina M. Iversen et al.

INTERNATIONAL MARKETING REVIEW (2011)

Article Business

Global Brands in the United States: How Consumer Ethnicity Mediates the Global Brand Effect

Claudiu V. Dimofte et al.

JOURNAL OF INTERNATIONAL MARKETING (2010)

Article Business

Understanding Chinese Users' Preference for Domestic over Foreign Internet Services

Lih-Bin Oh et al.

JOURNAL OF INTERNATIONAL CONSUMER MARKETING (2010)

Article Business

Global brand positioning and perceptions International advertising and global consumer culture

Melissa Archpru Akaka et al.

INTERNATIONAL JOURNAL OF ADVERTISING (2010)

Article Business

The effectiveness of using a global look in an Asian market

Chingching Chang

JOURNAL OF ADVERTISING RESEARCH (2008)

Article Business

Some antecedents and outcomes of brand love

BA Carroll et al.

MARKETING LETTERS (2006)

Article Business

Brands as signals: A cross-country validation study

T Erdem et al.

JOURNAL OF MARKETING (2006)

Article Business

Brand origin recognition accuracy: its antecedents and consumers' cognitive limitations

S Samiee et al.

JOURNAL OF INTERNATIONAL BUSINESS STUDIES (2005)

Article Business

How perceived brand globalness creates brand value

JBEM Steenkamp et al.

JOURNAL OF INTERNATIONAL BUSINESS STUDIES (2003)