期刊
JOURNAL OF RETAILING AND CONSUMER SERVICES
卷 59, 期 -, 页码 -出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.jretconser.2020.102353
关键词
Food waste; Food-related lifestyle; Consumer behaviour segmentation
类别
资金
- SUSFOOD ERA-NET [4144-00002B]
- Innovation Fund Denmark
This study examines the relationship between consumer food waste behavior and lifestyle patterns, providing insights for targeted food marketing strategies to reduce food waste from different consumer types.
Adapting responsible food marketing practices to different customer types can make a valuable contribution to reducing food waste. The current study investigated the relation between food (waste)-related lifestyle patterns and self-reported food waste, choices for suboptimal food, and food waste awareness using a survey with 4214 consumers across five Northern and Western European countries. Results show differences in food wastage, suboptimal choices, and awareness for five clusters of consumers identified on the basis of food (waste)-related lifestyle patterns. Findings of commonalities allow deriving food marketing actions targeted to these different consumer lifestyles.
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