4.7 Review

MTurk Research: Review and Recommendations

期刊

JOURNAL OF MANAGEMENT
卷 47, 期 4, 页码 823-837

出版社

SAGE PUBLICATIONS INC
DOI: 10.1177/0149206320969787

关键词

Amazon Mechanical Turk; research methods; online data collection; research design; MTurk; experiments

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The use of Amazon's Mechanical Turk (MTurk) in management research has been rapidly increasing, with scholars showing both excitement about its practical and logistical benefits and skepticism about the validity of the data. The Journal of Management aims to provide recommendations to enhance more robust, reproducible, and trustworthy MTurk-based research in the field.
The use of Amazon's Mechanical Turk (MTurk) in management research has increased over 2,117% in recent years, from 6 papers in 2012 to 133 in 2019. Among scholars, though, there is a mixture of excitement about the practical and logistical benefits of using MTurk and skepticism about the validity of the data. Given that the practice is rapidly increasing but scholarly opinions diverge, the Journal of Management commissioned this review and consideration of best practices. We hope the recommendations provided here will serve as a catalyst for more robust, reproducible, and trustworthy MTurk-based research in management and related fields.

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