期刊
JOURNAL OF TRAVEL & TOURISM MARKETING
卷 38, 期 2, 页码 167-178出版社
ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10548408.2021.1887056
关键词
Cartoons; animation; cartoon pilgrimage; travel motivation; destination marketing; tourism marketing; Asia-Pacific; nostalgia; learning; pilgrimage tourism
资金
- National Natural Science Foundation of China [72074230]
This study reveals five travel motivations of cartoon pilgrimages, including heroism, nostalgia, plot framing, resonance between virtual and reality, and deep cultural learning. It contributes to the literature by illuminating a process from dreams and fantasies in the animated virtual world to reality through immersion in the tourism space.
There is increasing evidence that cartoon fans may make pilgrimages to cartoon sites where the displays are derived from popular plots, scenes, and characters. Through a phenomenological lens with data obtained from semi-structured interviews, this study reveals five travel motivations concerning the cartoon pilgrimage phenomenon, including heroism and princessism, nostalgia, plot framing, resonance between virtual and reality, and deep cultural learning. The present inquiry further contributes to the literature by illuminating a process leading from dreams, reverie, and fantasy manifested in the animated virtual world, to the reality realized through deep immersion and engrossment in the tourism space.
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