3.8 Article

Influence of supply chain technology responsiveness on supply chain and market performance

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JOURNAL OF MARKETING THEORY AND PRACTICE
卷 29, 期 4, 页码 480-497

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ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/10696679.2021.1872388

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The study found non-linear relationships between supply chain technology responsiveness and performance across technology domains, with the positive effects of SCT responsiveness being stronger with high levels of key channel partner transaction-specific investments.
Innovation adoption is linked to firm competitiveness, yet guidance about adopting a proactive stance across a portfolio of technologies is circumspect. We examine relationships between firm technology responsiveness and performance within the supply chain technology (SCT) domain. We derive a behavioral measure of SCT responsiveness by matching survey responses from 274 supply chain managers reflecting the organization's technology adoption patterns across a portfolio of SCTs with measures of technology novelty. Findings suggest focal relationships are non-linear. In line with resource embeddedness, we find that positive effects of SCT responsiveness are stronger with high levels of key channel partner transaction-specific investments.

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