期刊
JOURNAL OF CONSUMER RESEARCH
卷 47, 期 6, 页码 878-889出版社
OXFORD UNIV PRESS INC
DOI: 10.1093/jcr/ucaa053
关键词
residential mobility; moving; charitable donations; distant beneficiaries; global identity
类别
This study introduces residential mobility as a new variable that can lead to increased donations toward distant beneficiaries. Residential mobility is found to result in a stronger global identity for consumers, leading to higher donations to distant beneficiaries. Evidence from both national panel dataset analysis and lab experiments support this hypothesis.
Extant research shows that consumers are more likely to donate to close than distant others, making donations to geographically distant beneficiaries a challenge. This article introduces residential mobility as a novel variable that can lead to increased donations toward distant beneficiaries. This article proposes that residential mobility (vs. stability) leads consumers to have a stronger global identity, whereby they see themselves as world citizens. This global identity results in higher donations to distant beneficiaries. A multi-method approach provides evidence for this prediction. An analysis of a national panel dataset demonstrates that high residential mobility is correlated with donations to distant beneficiaries. Lab experiments, including one with real monetary donations, replicate these effects using both actual moving experience and a residential mobility mindset.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据