期刊
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
卷 94, 期 -, 页码 -出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2021.102891
关键词
Emotional ambivalence; Luxury restaurant attachment; Status consumption; Need for uniqueness; Self-presentation motives, abandonment
The research found that consumers' attachment to luxury restaurants significantly influences their emotional ambivalence, leading to reservation session abandonment. Additionally, the moderating effects of status consumption and need for uniqueness play a role in this relationship.
The purpose of this research is to examine how consumers' attachment to luxury restaurants and their emotional ambivalence contribute to their reservation session abandonment during the coronavirus disease 2019 (COVID-19) pandemic. In addition, the moderating effect of luxury consumption goals (e.g., self-presentation motives, status consumption, and need for uniqueness) is examined. A total of 408 participants completed questionnaires, and the results reveal that luxury restaurant attachment significantly influences consumers' emotional ambivalence, which in turn causes them to not complete their reservation sessions. Furthermore, the moderating effects of status consumption and need for uniqueness are supported.
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