Social media constraints and destination images: The potential of barrier-free internet access for foreign tourists in an internet-restricted destination

This study explores the effects of social media use constraints on destination image under the internet restrictions in China. The empirical results indicate that information search constraints have a significant effect on the af-fective image of destinations through emotional experience. Not allowing certain social media use has negative implications for tourists? image of a destination through their emotional responses. Furthermore, there is a moderating effect of information search constraints on the relationships between emotion and affective image. The key findings appeal for policy breakthroughs on barrier-free internet access for foreign tourists in Hainan, China?s largest emerging free trade zone and one of its top tourist destinations. This has clear management implications for regions with internet restrictions.

Automated summary

This study found significant effects of social media use constraints on destination image, with information search constraints moderating the relationship between emotion and affective image. It suggested policy breakthroughs for barrier-free internet access in Hainan for foreign tourists, which has clear management implications for regions with internet restrictions.