期刊
ANNALS OF TOURISM RESEARCH
卷 86, 期 -, 页码 -出版社
PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.annals.2020.103083
关键词
Travel experience; Overconfidence; Time scarcity; Impulse buying
资金
- National Natural Science Foundation of China [71702081, 72074126, 71971124]
This study reveals that time scarcity increases impulse buying behavior for tourists with rich travel experience, while it decreases for those with less travel experience. Overconfidence plays a mediating role in the impact of time scarcity and travel experience on tourists' impulse buying.
By its very nature, tourism is a temporary experience. But how time scarcity makes an impact on tourists' impulse buying is still unclear. By looking into the role played by travel experience and overconfidence, this study explores the mechanism behind the influence of time scarcity on tourist impulse buying of local products through an integrated series of experiments together with a post-trip survey. The results show that the interaction between time scarcity and travel experience affects impulse buying. For tourists with rich travel experience, time scarcity increases their impulse buying, while for tourists with less travel experience, time scarcity decreases it. Overconfidence plays a mediating role in the effect of time scarcity and travel experience on tourists' impulse buying.
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