相关参考文献
注意:仅列出部分参考文献,下载原文获取全部文献信息。Forging meaningful consumer-brand relationships through creative merchandise offerings and innovative merchandising strategies
Anne L. Roggeveen et al.
JOURNAL OF RETAILING (2021)
Face Forward: How Employees' Digital Presence on Service Websites Affects Customer Perceptions of Website and Employee Service Quality
Dennis Herhausen et al.
JOURNAL OF MARKETING RESEARCH (2020)
Artificial Intelligence and Marketing: Pitfalls and Opportunities
Arnaud De Bruyn et al.
JOURNAL OF INTERACTIVE MARKETING (2020)
The future of in-store technology
Dhruv Grewal et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2020)
Contour-as-Face Framework: A Method to Preserve Privacy and Perception
Yinghui Zhou et al.
JOURNAL OF MARKETING RESEARCH (2020)
Understanding Retail Experiences and Customer Journey Management
Dhruv Grewal et al.
JOURNAL OF RETAILING (2020)
How artificial intelligence will change the future of marketing
Thomas Davenport et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2020)
Siri, Siri, in my hand: Who's the fairest in the land? On the interpretations, illustrations, and implications of artificial intelligence
Andreas Kaplan et al.
BUSINESS HORIZONS (2019)
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
Francisco Villarroel Ordenes et al.
JOURNAL OF CONSUMER RESEARCH (2019)
Detecting, Preventing, and Mitigating Online Firestorms in Brand Communities
Dennis Herhausen et al.
JOURNAL OF MARKETING (2019)
Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses
Martin Mende et al.
JOURNAL OF MARKETING RESEARCH (2019)
An Economic Analysis of Privacy Protection and Statistical Accuracy as Social Choices
John M. Abowd et al.
AMERICAN ECONOMIC REVIEW (2019)
Waiting for a sales renaissance in the fourth industrial revolution: Machine learning and artificial intelligence in sales research and practice
Niladri Syam et al.
INDUSTRIAL MARKETING MANAGEMENT (2018)
Deep Neural Networks Are More Accurate Than Humans at Detecting Sexual Orientation From Facial Images
Yilun Wang et al.
JOURNAL OF PERSONALITY AND SOCIAL PSYCHOLOGY (2018)
Artificial Intelligence in Service
Ming-Hui Huang et al.
JOURNAL OF SERVICE RESEARCH (2018)
A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data
Matthew J. Schneider et al.
MARKETING SCIENCE (2018)
The emotional review-reward effect: how do reviews increase impulsivity?
Scott Motyka et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2018)
Predicting couple therapy outcomes based on speech acoustic features
Md Nasir et al.
PLOS ONE (2017)
Data Privacy: Effects on Customer and Firm Performance
Kelly D. Martin et al.
JOURNAL OF MARKETING (2017)
Unveiling What Is Written in the Stars: Analyzing Explicit, Implicit, and Discourse Patterns of Sentiment in Social Media
Francisco Villarroel Ordenes et al.
JOURNAL OF CONSUMER RESEARCH (2017)
Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
Elizabeth Aguirre et al.
JOURNAL OF RETAILING (2015)
Explaining prediction models and individual predictions with feature contributions
Erik Strumbelj et al.
KNOWLEDGE AND INFORMATION SYSTEMS (2014)
Is that a bot running the social media feed? Testing the differences in perceptions of communication quality for a human agent and a bot agent on Twitter
Chad Edwards et al.
COMPUTERS IN HUMAN BEHAVIOR (2014)
Empirical Analysis of Data Breach Litigation
Sasha Romanosky et al.
JOURNAL OF EMPIRICAL LEGAL STUDIES (2014)
Evaluating Anthropomorphic Product Recommendation Agents: A Social Relationship Perspective to Designing Information Systems
Lingyun Qiu et al.
JOURNAL OF MANAGEMENT INFORMATION SYSTEMS (2009)
Customer Experience Management in Retailing: Understanding the Buying Process
Nancy M. Puccinelli et al.
JOURNAL OF RETAILING (2009)
Customer Experience Management in Retailing: An Organizing Framework
Dhruv Grewal et al.
JOURNAL OF RETAILING (2009)