Impact of front-of-pack labeling on food purchase pattern in Chile

Objective: to analyze the impact of front-of-pack warning labeling (FOP-L) on food purchase patterns in Chilean families with children under 14 years of age after the implementation of the Law on nutritional labeling in Chile. Methods: a cross-sectional study in 468 parents/tutors from 11 schools in Santiago. The questionnaire investigated FOP-L perception, food purchase patterns, and the influence of children on the selection of foods purchased by the family. Results: mostly mothers are responsible for household food purchases (62.0 %). Parents with a higher schooling level had a greater knowledge of the regulation (p < 0.05). In all, 66.3 % did not consider label information before the law was implemented. The FOP-L considered most important was High in sugars (18.0 %); 49.5 % stopped buying some foods due to the presence of a FOP-L; 75.0 % of parents reported that their children accompanied them at the supermarket. A lower probability of food purchase pattern change was observed in families that did not consider the FOP-L an important tool (OR: 5.85; p < 0.001), did not understand the meaning of the FOP-L (OR: 2.99; p = 0.020), had not the habit of reading nutritional labeling prior to law implementation (OR: 2.63; p < 0.001), or had a child who requested specific foods (OR: 2.91; p = 0.009). Conclusion: factors associated with buying food with FOP-L included: not considering their presence important, lack of understanding, not having the habit of reading labels on packaged foods prior to the Law, and having a child requesting food at the supermarket.

Automated summary

The study aimed to assess the impact of front-of-pack warning labeling on food purchase patterns in Chilean families with children. Mothers were found to be primarily responsible for food purchases, and parents with higher education levels were more knowledgeable about the regulations. Many participants did not consider label information before the law implementation. Factors associated with food purchase patterns with FOP-L included not considering the labels important, lack of understanding, not having the habit of reading labels before the law, and children requesting specific foods at the supermarket.