期刊
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
卷 92, 期 -, 页码 -出版社
ELSEVIER SCI LTD
DOI: 10.1016/j.ijhm.2020.102760
关键词
Peer-to-peer accommodation; Hosts; Awareness-motivation-capability framework; COVID-19 pandemic
资金
- National Natural Science Foundation of China [71702099, 71572105, 71971137]
The study explores how peer-to-peer accommodation hosts in China have responded to the COVID-19 pandemic, finding that different types of hosts have varied decision-making approaches and responses. COVID-19 acts as an accelerator for the P2P industry, encouraging innovation among hosts who embrace the original characteristics of the sector while eliminating those who detract from its uniqueness.
This study investigates how peer-to-peer accommodation (P2PA) hosts in China have responded to the COVID-19 pandemic. A multi-case study approach was adopted to depict the decision-making logic of three different types of hosts-speculators, diplomats, and entrepreneurs-based on an awareness-motivation-capability (AMC) framework under COVID-19. The findings highlight the role of owner motivation (profit/sharing/entrepreneurial-driven) and capabilities, such as having a unique value proposition and linkages with other hospitality experience, under COVID-19. Meanwhile, the platform collaboration capability failed to support survival during the pandemic. Moreover, the current study indicated that, after the COVID-19, entrepreneurs will continue to innovate, diplomats' operations will remain unchanged and speculators will quit hosting. Hence, COVID-19 is an accelerator of P2P industry that reserving the hosts who embrace the original features of the P2PA sector, e.g. sharing and a focus on the experience, and eliminating the hosts who have diluted the uniqueness of the sector.
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