期刊
INDUSTRIAL MARKETING MANAGEMENT
卷 95, 期 -, 页码 65-69出版社
ELSEVIER SCIENCE INC
DOI: 10.1016/j.indmarman.2021.04.004
关键词
Peer review; Journal reviewing; Pro-active; Constructive; Developmental; Feedback
Peer review should be proactively used by premier journals to promote high-quality scholarly work. This article addresses the expectation-confirmation gap in peer reviewing and offers guiding principles and a template for reviewers to deliver high-quality feedback. The aim is to encourage constructive and developmental reviews in premier journals.
Peer review is a mechanism that premier journals should pro-actively leverage to promote high-quality scholarly work regardless of whether that work is accepted or rejected. To do so, this article highlights the expectation-confirmation gap in peer reviewing and offers a set of guiding principles and a template for pro-active reviewing to help reviewers deliver high-quality feedback. In doing so, this article hopes to inspire greater constructive and developmental reviews as opposed to destructive and judgmental reviews in premier journals.
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