4.6 Article

The seven lives of Airbnb. The role of accommodation types

期刊

ANNALS OF TOURISM RESEARCH
卷 88, 期 -, 页码 -

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PERGAMON-ELSEVIER SCIENCE LTD
DOI: 10.1016/j.annals.2021.103170

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COVID-19; Need for physical distance; Peer-to-peer; Accommodation; Airbnb; Experiments

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This study reveals that COVID-19 has influenced travelers' choices of different accommodation types, with a preference for full flats over shared flats or hotel rooms. The need for physical distance plays a significant role in travelers' decision-making process.
This paper investigates how COVID-19 is impacting different accommodation types, and whether travellers' choices regarding accommodation type are affected by the need for physical distance. Study 1 shows that travellers are very reluctant to book shared flats on Airbnb during the pandemic. However, full flats - controlling for price levels - are preferred to hotel rooms. Study 2 clarifies the process behind the increased choice for full flats, i.e., the need for physical distance. In Study 3, we actively manipulate physical distance and show that assuring physical distance will reduce the concerns towards hotel and shared flat options. Apart from enlightening the psychological process behind accommodation choice, the study offers operators actionable suggestions on how to maximise bookings despite the pandemic. Crown Copyright (C) 2021 Published by Elsevier Ltd. All rights reserved.

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