3.8 Proceedings Paper

Graph Meta Network for Multi-Behavior Recommendation

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ASSOC COMPUTING MACHINERY
DOI: 10.1145/3404835.3462972

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资金

  1. National Nature Science Foundation of China [62072188]
  2. Major Project of National Social Science Foundation of China [18ZDA062]
  3. Science and Technology Program of Guangdong Province [2019A050510010]

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Modern recommender systems embed users and items into low-dimensional latent representations based on observed interactions. Users often exhibit various intents driving them to interact with items of multiple behavior types, but existing approaches frequently ignore the diversity of user behaviors, making it challenging to capture relational structures across different behavior types.
Modern recommender systems often embed users and items into low-dimensional latent representations, based on their observed interactions. In practical recommendation scenarios, users often exhibit various intents which drive them to interact with items with multiple behavior types (e.g., click, tag-as-favorite, purchase). However, the diversity of user behaviors is ignored in most of existing approaches, which makes them difficult to capture heterogeneous relational structures across different types of interactive behaviors. Exploring multi-typed behavior patterns is of great importance to recommendation systems, yet is very challenging because of two aspects: i) The complex dependencies across different types of user-item interactions; ii) Diversity of such multi-behavior patterns may vary by users due to their personalized preference. To tackle the above challenges, we propose a Multi-Behavior recommendation framework with Graph Meta Network to incorporate the multi-behavior pattern modeling into a meta-learning paradigm. Our developed MB-GMN empowers the user-item interaction learning with the capability of uncovering type-dependent behavior representations, which automatically distills the behavior heterogeneity and interaction diversity for recommendations. Extensive experiments on three real-world datasets show the effectiveness of MB-GMN by significantly boosting the recommendation performance as compared to various state-of-the-art baselines. The source code is available at https://github.com/akaxlh/MB-GMN.

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