4.6 Article

WHO FORGOES SCREENING IN ONLINE MARKETS AND WHY? EVIDENCE FROM AIRBNB

期刊

MIS QUARTERLY
卷 45, 期 4, 页码 1745-1776

出版社

SOC INFORM MANAGE-MIS RES CENT
DOI: 10.25300/MISQ/2021/15335

关键词

Online market; information asymmetry; screening; sharing economy; discrimination

资金

  1. Ed Snider Center for Enterprise and Markets at the University of Maryland

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The study examines the phenomenon of forgoing screening in online peer-to-peer market platforms, particularly among hosts on the Airbnb platform who choose to utilize the Instant Book feature to forgo screening. It found that forgoing screening can increase occupancy rates, with a stronger impact on Black and female hosts.
Screening is considered a necessary mechanism for alleviating information asymmetry but has also raised concerns about increased discrimination in online peer-to-peer market platforms. Paradoxically, providers of goods and services may also voluntarily forgo screening, even though it increases the risks and costs associated with poor matches. We examine who may choose to forgo screening and why, and its impact on their performance outcomes. Our study's empirical context is the Airbnb platform, wherein the Instant Book feature enables hosts to forgo the screening of guests. Utilizing a unique panel dataset of all listings in New York City during August 2015-February 2017, we first explore the antecedents of voluntarily switching to instant booking and then causally identify the impacts of switching. Our study provides evidence of the economic benefits of forgoing screening from increased occupancy even as review ratings decline; these effects are stronger for Black and female hosts. We discuss the strategic and social welfare implications of these findings within the context of current conversations on discrimination and bias in the sharing economy.

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