A comparative study of online consumer reviews of Apple iPhone across Amazon, Twitter and MouthShut platforms

The purpose of the paper is to understand if the online consumer reviews differ across the review platforms over the internet. We aim to find the features of the reviews from various platforms and ultimately create a typology of the reviews for those platforms. We apply mixed methods including both quantitative and qualitative techniques to arrive at the conclusion. We find consumers share their views on the highest number of topics in the ecommerce website. Consumers share in-depth views, but on a limited number of topics in other dedicated review platforms. Social media falls somewhere in the middle among these two platforms. While looking into the contents, we could generate themes and meta-themes from these reviews. Based on these facts, we create a typology/ontology for reviews from these platforms and map the motives of reviewers from each platform into the meta-themes identified. Managers can use our findings to boost their online review strategy according to the platform of their interest.

Automated summary

This study aims to investigate the differences in online consumer reviews across different review platforms on the internet. By applying mixed methods of quantitative and qualitative analysis, the researchers identified the topics and characteristics of reviews on various platforms, ultimately creating a typology of reviews for each platform. The findings can help managers tailor their online review strategies according to the platform of interest.