期刊
JOURNALISM
卷 23, 期 8, 页码 1717-1735出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/1464884920969092
关键词
Content analysis; incidental news; journalism; social media; social media logic; TikTok; virality; youth
资金
- Ministry of Science, Innovation and Universities (Government of Spain)
- ERDF structural fund within the research project Digital Native Media in Spain: Storytelling Formats and Mobile Strategy [RTI2018-093346-B-C33]
The influence of TikTok has reached the news media, leading to the incorporation of news outlets on the platform to target a young audience. This new approach to journalism is characterized by visual and short content, algorithmic recommendations, and viral trends.
The influence of TikTok has reached the news media, which has adapted to the logic of the platform, in a context marked by the incidental consumption of news, virality and the intermediation of technology in access to information. The popularity of this social network invites news outlets to address a young audience on a platform characterized by visual and short content and dynamics defined by algorithmic recommendations, trending hashtags and challenges. Based on an exploratory search of news media and programmes on TikTok from around the world, we selected 234 accounts and conducted a content analysis of the 19 news media and programmes identified with a verified profile and general thematic scope. The results point to a progressive incorporation of the media since 2019, with the purpose of informing, positioning their brand and adapting to the logic of TikTok in a new approach to journalism for younger generations.
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