期刊
JOURNAL OF CONSUMER PSYCHOLOGY
卷 32, 期 1, 页码 57-68出版社
JOHN WILEY & SONS LTD
DOI: 10.1002/jcpy.1221
关键词
Attributions and Inference Making; Beliefs and Lay Theories; Field Experiments; Food and Nutrition; Health Psychology; Neuroscience and Physiological Methods; Personality; Public Policy Issues
资金
- ICAN [ANR-10-IAHU]
- FCRIN FORCE Network, Sorbonne University
- INSEAD
- [Microbaria AOM10285/P100111]
The study found that individuals with obesity are more responsive to food marketing, but bariatric surgery can reduce their responsiveness to the level of lean individuals. This suggests that being obese is not a stable individual predisposition, and supports the idea of a reciprocal relationship between obesity and sensitivity to environmental influences.
Although food marketing is often accused of increasing population obesity, the relationship between individual responsiveness to marketing and obesity has yet to be established: Are people with obesity more responsive to food marketing and, if so, is it a stable trait or can it be reversed by bariatric surgery? We studied the responses to three common marketing tactics that frame foods and portions as healthier than they really are in three groups of women: (a) a group of patients with obesity before, 3 months, and 12 months after bariatric surgery, (b) a control group of lean women, and (c) another control group of women with obesity but not seeking any treatment for their obesity. People with obesity were initially more responsive to food marketing, but bariatric surgery reduced their responsiveness down to the level of lean people. In addition to documenting another potential psychological consequence of bariatric surgery, our study suggests that the higher responsiveness of people with obesity is not a stable individual predisposition and supports the notion of a reciprocal relationship between obesity and sensitivity to environmental influences.
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