相关参考文献
注意:仅列出部分参考文献,下载原文获取全部文献信息。The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers
Liselot Hudders et al.
INTERNATIONAL JOURNAL OF ADVERTISING (2021)
Transitioning Together: Negotiating Transgender Subjectivity with Family and Other Trans People on Reality Television
Minjie Li
JOURNAL OF HOMOSEXUALITY (2021)
Does Depicting Gay Couples in Ads Influence Behavioral Intentions? How Appeal for Ads with Gay Models Can Drive Intentions to Purchase and Recommend
Bradley J. Bond et al.
JOURNAL OF ADVERTISING RESEARCH (2020)
When social media influencers endorse brands: the effects of self-influencer congruence, parasocial identification, and perceived endorser motive
Yan Shan et al.
INTERNATIONAL JOURNAL OF ADVERTISING (2020)
Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
Alexander P. Schouten et al.
INTERNATIONAL JOURNAL OF ADVERTISING (2020)
Deconstructing corporate hypocrisy: A delineation of its behavioral, moral, and attributional facets
Tillmann Wagner et al.
JOURNAL OF BUSINESS RESEARCH (2020)
The Authentic (and Angry) Audience How comment authenticity and sentiment impact news evaluation
T. Franklin Waddell
DIGITAL JOURNALISM (2020)
When less is more: the impact of macro and micro social media influencers' disclosure
Samantha Kay et al.
JOURNAL OF MARKETING MANAGEMENT (2020)
Disclosing sponsored Instagram posts: the role of material connection with the brand and message-sidedness when disclosing covert advertising
Marijke De Veirman et al.
INTERNATIONAL JOURNAL OF ADVERTISING (2020)
Consumer reactions to corporate social responsibility: The role of CSR domains
Sara Baskentli et al.
JOURNAL OF BUSINESS RESEARCH (2019)
The Perceived Fit between Instagram Influencers and the Endorsed Brand How Influencer-Brand Fit Affects Source Credibility and Persuasive Effectiveness
Priska Linda Breves et al.
JOURNAL OF ADVERTISING RESEARCH (2019)
The effects of celebrity-brand congruence and publicity on consumer attitudes and buying behavior
Jae Han Jay Min et al.
FASHION AND TEXTILES (2019)
Consumer Activism for Social Change
Elizabeth Bradford Lightfoot
SOCIAL WORK (2019)
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Jameson L. Hayes et al.
INTERNATIONAL JOURNAL OF ADVERTISING (2018)
Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude
Marijke De Veirman et al.
INTERNATIONAL JOURNAL OF ADVERTISING (2017)
Communicating Corporate Responsibility To Fit Consumer Perceptions How Sincerity Drives Event and Sponsor Outcomes
Angeline Close Scheinbaum et al.
JOURNAL OF ADVERTISING RESEARCH (2017)
Inspired by the crowd: The effect of online comments on elevation and universal orientation
T. Franklin Waddell et al.
COMMUNICATION MONOGRAPHS (2017)
Self-branding, 'micro-celebrity' and the rise of Social Media Influencers
Susie Khamis et al.
CELEBRITY STUDIES (2017)
Washing Away Your Sins? Corporate Social Responsibility, Corporate Social Irresponsibility, and Firm Performance
Charles Kang et al.
JOURNAL OF MARKETING (2016)
Consumer Response to Gay and Lesbian Imagery: How Product Type and Stereotypes Affect Consumers' Perceptions
Kathrynn Pounders et al.
JOURNAL OF ADVERTISING RESEARCH (2016)
Corporate social responsibility: a consumer psychology perspective
Sankar Sen et al.
CURRENT OPINION IN PSYCHOLOGY (2016)
How Negative Becomes Less Negative: Understanding the Effects of Comment Valence and Response Sidedness in Social Media
Hyejoon Rim et al.
JOURNAL OF COMMUNICATION (2016)
Evaluating the Wisdom of Strangers: The Perceived Credibility of Online Consumer Reviews on Yelp
Young-shin Lim et al.
JOURNAL OF COMPUTER-MEDIATED COMMUNICATION (2015)
Exploring Brand Personality-Celebrity Endorser Personality Congruence in Celebrity Endorsements in the Indian Context
Aditya S. Mishra et al.
PSYCHOLOGY & MARKETING (2015)
Does gay-themed advertising haunt your brand? The impact of gay-themed advertising on young heterosexual consumers
Nam-Hyun Um
INTERNATIONAL JOURNAL OF ADVERTISING (2014)
Following Celebrities' Tweets About Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers' Source Credibility Perception, Buying Intention, and Social Identification With Celebrities
Seung-A Annie Jin et al.
JOURNAL OF ADVERTISING (2014)
Online Instrument Delivery and Participant Recruitment Services: Emerging Opportunities for Behavioral Accounting Research
Duane M. Brandon et al.
BEHAVIORAL RESEARCH IN ACCOUNTING (2014)
Temporal Contiguity and Negativity Bias in the Impact of Online Word of Mouth
Zoey Chen et al.
JOURNAL OF MARKETING RESEARCH (2013)
The Impact of Negative Publicity on Celebrity Ad Endorsements
Des Thwaites et al.
PSYCHOLOGY & MARKETING (2012)
The influence of consumer concern about global climate change on framing effects for environmental sustainability messages
Christopher L. Newman et al.
INTERNATIONAL JOURNAL OF ADVERTISING (2012)
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Jonah Berger et al.
MARKETING SCIENCE (2010)
Corporate Hypocrisy: Overcoming the Threat of Inconsistent Corporate Social Responsibility Perceptions
Tillmann Wagner et al.
JOURNAL OF MARKETING (2009)
Self-Generated Versus Other-Generated Statements and Impressions in Computer-Mediated Communication A Test of Warranting Theory Using Facebook
Joseph B. Walther et al.
COMMUNICATION RESEARCH (2009)
Electronic word of mouth (eWOM) How eWOM platforms influence consumer product judgement
Mira Lee et al.
INTERNATIONAL JOURNAL OF ADVERTISING (2009)
THE EFFECTS OF HOMOSEXUAL IMAGERY IN ADVERTISEMENTS ON BRAND PERCEPTION AND PURCHASE INTENTION
Mary Ann Hooten et al.
SOCIAL BEHAVIOR AND PERSONALITY (2009)
The effect of negative online consumer reviews on product attitude: An information processing view
Jumin Lee et al.
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS (2008)
Targeting a minority without alienating the majority: Advertising to gays and lesbians in mainstream media
Gillian K. Oakenfull et al.
JOURNAL OF ADVERTISING RESEARCH (2008)
Influence of corporate social responsibility on loyalty and valuation of services
MDG de los Salmones et al.
JOURNAL OF BUSINESS ETHICS (2005)
Recall and persuasion - Does creative advertising matter?
BD Till et al.
JOURNAL OF ADVERTISING (2005)
Congruence effects in sponsorship - The mediating role of sponsor credibility and consumer attributions of sponsor motive
NJ Rifon et al.
JOURNAL OF ADVERTISING (2004)
How prevalent is the negativity effect in consumer environments?
R Ahluwalia
JOURNAL OF CONSUMER RESEARCH (2002)
Evaluative conditioning in the picture-picture paradigm with random assignment of conditioned stimuli to unconditioned stimuli
J De Houwer et al.
JOURNAL OF EXPERIMENTAL PSYCHOLOGY-ANIMAL BEHAVIOR PROCESSES (2000)