期刊
TELEVISION & NEW MEDIA
卷 23, 期 4, 页码 368-388出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/15274764211004407
关键词
paralympics; disability; broadcasting; audiences; social change; mixed methods
资金
- Arts and Humanities Research Council [AH/P003842/1]
- AHRC [AH/P003842/1] Funding Source: UKRI
Despite the successful transition of the Paralympics from relative obscurity to a global mega-event, little is still known about how it is consumed by audiences. This study uses survey and focus group data from UK Paralympic audiences to identify the audience demographics, perceptions of coverage, and the impact of watching the Paralympics on attitudes towards disabled people.
Despite the successful transition of the Paralympics from relative obscurity to global mega-event, we still know little about how it is consumed by audiences. Using a methodological approach that draws on survey (n = 2008) and focus group (n = 216) data from Paralympic audiences across the UK, this study provides the first mixed method and integrated empirical analysis of Paralympic audiences to date. We attempt to identify who the UK Paralympic audience is, before examining audience perceptions of Paralympic coverage, and the impact of watching the Paralympics on audience sentiments toward disabled people in sporting and everyday contexts.
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