Social Distance between Residents and Tourists Explained by Residents' Attitudes Concerning Tourism

Drawing on the theory of social distance, this study examined the extent to which residents' attitudes concerning tourism can predict a sympathetic understanding of tourists. Results from residents within the rapidly emerging inbound tourism market, Japan (n=1569), were analyzed. EFA was undertaken on both residents' attitudes and social distance data. CFA was then undertaken to establish a measurement model, followed by SEM to examine model relationships. The SEM revealed that more negative attitudes concerning tourism were found to have the strongest impact on less sympathetic understanding of tourists and vice versa, revealing that residents' attitudes toward tourists depend in part upon whether attitudes about tourism are positive or negative. This study expands residents' attitude theory by exploring the outcomes of such attitudes, rather than focusing on antecedents. Practical implications are advanced concerning internal marketing strategies, such as disseminating the positive impacts of tourism development to residents.

Automated summary

This study examined the predictive role of residents' attitudes towards tourism on sympathetic understanding of tourists, using data from Japan's emerging inbound tourism market. The results showed that residents with more negative attitudes towards tourism displayed less sympathetic understanding of tourists, and vice versa. This study expands upon existing theories by focusing on the outcomes of residents' attitudes, rather than just the antecedents.