4.1 Article

The Fourth Wall and The Wall: GoT's Reception in Argentina, Spain, and Germany

期刊

TELEVISION & NEW MEDIA
卷 23, 期 3, 页码 293-311

出版社

SAGE PUBLICATIONS INC
DOI: 10.1177/15274764211007198

关键词

fandom; media audiences; TV series; cult texts; media anthropology; Game of Thrones

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The study of the reception of Game of Thrones in Spain, Germany, and Argentina reveals varying degrees of analytic and emotional engagement among viewers, leading to diverse fan subjectivities. The show provides a space for viewers to engage on both axes of drillability and spreadability, catering to casual viewers and die-hard fans alike. The study also reflects on academic discourses and proposes a more culturally relativistic approach to acknowledge individual agency.
HBO's global success, Game of Thrones (2011-2019), is known for having an active international fan base. In this qualitative interpretive study of the show's reception in Spain, Germany, and Argentina, I examine themes emerged from interviews with twenty-one viewers. I interpret their readings on the series together with online and offline engagement practices. Rather than marked cultural contrasts, the study identifies common patterns across nations: varying degrees of analytic and emotional engagement leading to diverse fan subjectivities within their locality. Theoretically, I draw from Mittell as well as Jenkins et al. to argue how GoT provides an arena for casual viewers and die-hard fans to move on both axes of engagement: drillability and spreadability. To finalize, I reflect on dominant academic discourses that reinforce notions of proper fandom and propose to apply anthropology's cultural relativism and respect for the emic perspective to acknowledge agency.

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