The effective coaching factors in operational managers of Persian gulf petrochemical company in motivation of human resources

Coaching encourages individuals to focus on their strengths instead of their weaknesses. The studies show that emphasizing the employees' strengths can reduce turnover, increase productivity, and improve job satisfaction. This study investigated the effective coaching factors in operational managers of the Persian Gulf Petrochemical Company in motivation of human resources. The present study is practical and descriptive-correlational in terms of objective and data gathering, respectively. Structural Equation Modeling (SEM) was performed in SMART PLS to model the collected data. The statistical population included all the 340 operational managers of the Persian Gulf Petrochemical Company. 182 individuals were selected and evaluated from this statistical population. Questionnaires were used for data collection. The researcher-made questionnaire was extracted based on the model prepared in the previous stage using a grounded theory approach. The results showed that communication, organizational strategy and goals, legal requirements, motivation, organizational training, empowerment, teamwork, succession, organizational agility, job satisfaction, organizational structure, human resources management, organizational culture, participatory management, talent management, knowledge management, coaching, managers' competencies, compensation system, job satisfaction, staff characteristics, organizational characteristics, and learning have significant impacts in motivation of human resources.

Automated summary

Coaching is found to be effective in motivating human resources, as it encourages individuals to focus on their strengths. This study investigated the factors influencing coaching effectiveness in operational managers of a petrochemical company and found significant impacts of various factors on human resource motivation.