Individualism and the fight against COVID-19

What is the role of societal culture in the individualism-collectivism paradigm in pandemic containment? In the prolonged fight against COVID-19, government-initiated non-pharmaceutical interventions critically hinges on citizens' adherence to these restrictive policies. Using an international setting, this research shows that countries scoring high on individualism generally have a more severe COVID-19 situation throughout the trajectory of the pandemic. This link between individualism and the severity of the virus situation is plausibly due to social non-cooperativeness in individualistic countries which reduces the effectiveness of non-pharmaceutical interventions aimed at mitigating the virus situation. Exploiting cultural disparity in the individualism-collectivism paradigm between former East and West German districts, this research further demonstrates that, after controlling for local characteristics that can affect the pandemic outcome, former East German districts have a less severe COVID-19 situation than former West German districts. Evidence collectively suggests that a greater reluctance among people in more individualistic cultures to heed virus-fighting policies impose a negative public health externality in a pandemic.

Automated summary

This research examines the role of societal culture in the individualism-collectivism paradigm in pandemic containment. The study finds that countries with higher levels of individualism tend to have more severe COVID-19 situations. The social non-cooperativeness in individualistic countries reduces the effectiveness of non-pharmaceutical interventions. Additionally, exploiting cultural disparities between former East and West German districts, the research shows that former East German districts have less severe COVID-19 situations.