期刊
PUBLIC CHOICE
卷 191, 期 3-4, 页码 443-464出版社
SPRINGER
DOI: 10.1007/s11127-019-00684-6
关键词
Norm-nudges; Nudge; Social information; Social norms
This article discusses important considerations in designing norm-nudges and presents a general model of social behavior based on social expectations and conditional preferences. The results of several experiments show that norm-nudging can backfire and provides ways to avoid negative outcomes.
Nudges are popular types of interventions. Recent years have seen the rise of 'norm-nudges'-nudges whose mechanism of action relies on social norms, eliciting or changing social expectations. Norm-nudges can be powerful interventions, but they can easily fail to be effective and can even backfire unless they are designed with care. We highlight important considerations when designing norm-nudges and discuss a general model of social behavior based on social expectations and conditional preferences. We present the results of several experiments wherein norm-nudging can backfire, and ways to avoid those negative outcomes.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据