4.2 Article

Testing the Effect of Cross-cutting Exposure to Cable TV News on Affective Polarization: Evidence from the 2020 US Presidential Election

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JOURNAL OF BROADCASTING & ELECTRONIC MEDIA
卷 66, 期 2, 页码 320-339

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ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
DOI: 10.1080/08838151.2022.2087653

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This study examines the impact of cross-cutting exposure to political news on affective polarization and explores whether the type of media consumed plays a role. The findings suggest that exposure to uncivil cable TV news may lead to increased negative affect towards candidates from the opposing party, with anger and political certainty serving as mediators. This study highlights the importance of elite incivility, along with citizens' partisan predispositions, in contributing to the growing affective divide in American politics.
This study tests whether the consequences of cross-cutting exposure (CCE) to political news on affective polarization depend on the type of media individuals consume. Findings from the 2020 American National Election Studies panel data suggest that CCE to cable TV news, a medium frequently described as uncivil, may increase negative affect toward the out-party candidate, and that such effect may be mediated by feelings of anger and certainty in one's political attitudes. These insights draw attention to elite incivility, in addition to citizens' partisan predispositions, as a potential contributor to the growing affective divide in American politics.

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