4.3 Article

Exploring the Feasibility of Recruiting Respondents and Collecting Web Data via Smartphone: A Case Study of Text-To-Web Recruitment for a General Population Survey in Germany

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出版社

OXFORD UNIV PRESS INC
DOI: 10.1093/jssam/smab006

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Mobile RDD sampling; Mobile web surveys; Smartphones; Survey research; Text message invitations

资金

  1. Deutsche Gesellschaft fur Online Forschung e.V.DGOF Online-Forschungsforderung 2018

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The importance and popularity of smartphone surveys are increasing, but this approach is hindered by issues such as a high loss of numbers during the invitation stage and a high rate of implicit refusals on the landing page of the survey.
The widespread usage of smartphones, as well as their technical features, offers many opportunities for survey research. As a result, the importance and popularity of smartphone surveys is steadily increasing. To explore the feasibility of a new text-to-web approach for surveying people directly via their smartphones, we conducted a case study in Germany in which we recruited respondents from a mobile random digit dialing sample via text messages that included a link to a web survey. We show that, although this survey approach is feasible, it is hampered by a number of issues, namely a high loss of numbers at the invitation stage, and a high rate of implicit refusals on the landing page of the survey.

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