Benegasi and the Fama Postuma: editorial strategy, sociability network and self-construction

In the Fama postuma (1754), Benegasi y Lujan carries out a remarkable job as editor and poet to honour his late friend Fray Juan de la Concepcion. Although he seeks to frame his work in the baroque tradition of posthumous tributes, in this text we find a more complex strategy in which the classic patterns of patronage are combined, together with a series of mechanisms related to advertising strategies and the self-construction of a very elaborate authorial identity.

Automated summary

In the Fama postuma (1754), Benegasi y Lujan pays tribute to his late friend Fray Juan de la Concepcion through not only the traditional patterns of patronage but also a complex strategy involving advertising strategies and the construction of an elaborate authorial identity.