Urban Gardeners' Motivations in a Metropolitan City: The Case of Milan

Urban gardening (UG) as a component of urban agriculture (UA) has reached popularity during the last decades. This growing interest depends on several factors including the different functions that have been attributed to UG over the years, operating from the economic to the social, health and cultural levels. While multifunctionality of UG is well documented, only a few studies investigated individual gardeners' motivations, which can be subjective and heavily affected by the local context in which it takes place. The paper aims to detect some peculiar features of Milan city gardeners, in order to highlight the motivations of their activity through an innovative and replicable approach based on multiple correspondence analysis (MCA) and hierarchical clustering analysis (HCA). The analysis has been applied to the Milan case study, in the North of Italy; the results suggest a great importance of the social component of UG, and trace some different gardeners' profiles.