Management of Stakeholders in Urban Regeneration Projects. Case Study: Baia-Mare, Transylvania

The process of regeneration of abandoned areas or deteriorated structures in the cities of Romania has become a strategy of urban-integrated development. Conversions and/or regeneration of facilities in the form of assets, with different destinations, are part of the new trend of urban regeneration and a strategy used to attract investment capital. The disappearance of mining industry sites in Maramures County, Romania, has allowed the expansion and planning of new spaces for public use and/or semipublic, and most cities have opened new development perspectives. The study is based on empirical research conducted on the brownfields of Baia-Mare City. This research investigates how stakeholders of an urban regeneration project can be more actively involved in the decision-making processes with regard to the strategic elements of the renewal project of Cuprom, as a former mining industry area. This research contributes to the development of the investigation of new types of knowledge of stakeholder analysis and improves the available practices for stakeholder salience. Social networks created and consolidated by stakeholders of an urban regeneration project are the object of analysis, evaluation, and monitoring of the equilibrium between project management and grant of resources and capital. This paper studies the salience of stakeholders of the SEPA-CUPROM project from Baia-Mare using the social networking approach. Visualization by graphical methods of social networking analysis is a useful instrument in the decision-making process of brownfield projects as part of sustainable strategies in Romania.