Does Organizational Agility Affect Sustainable Quality Perception? The Mediating Role of Innovation Orientation

The aim of this study is to examine the relationships between organizational agility (OA), sustainable quality perception (SQP) and innovation orientation (IO) and to test whether innovation orientation has a mediator role between the other two variables. Especially with the covid-19 epidemic, it is thought that businesses should be agile and attach importance to sustainable quality in order to adapt to changing conditions, while unforeseen change and transformation processes are experienced today. It can be stated that there is a necessity to always follow the innovations and apply them on time in order to maintain the quality. The research was conducted with a sample of 438 white-collar employees from different sectors in Turkiye. According to the findings obtained; a statistically significant positive correlation was found between OA and SQP, OA and IO, and IO and SQP. In addition, according to the mediation test, it was determined that innovation orientation had a partial and strong mediating role between OA and SQP.

Automated summary

This study examines the relationships between organizational agility (OA), sustainable quality perception (SQP), and innovation orientation (IO), and tests the mediating role of innovation orientation between the other two variables. The findings show a significant positive correlation between OA and SQP, OA and IO, and IO and SQP. Additionally, the study reveals that innovation orientation plays a partial and strong mediating role between OA and SQP.