期刊
INTERNATIONAL JOURNAL OF COMMUNICATION
卷 16, 期 -, 页码 4316-4336出版社
USC ANNENBERG PRESS
关键词
journalism; engagement; newsroom; newspapers; audience
The article analyzes how news media editors approach the management of audience engagement, finding that editors understand the concept of engagement and believe that deeper understanding of users can better connect with the audience, but concrete managerial decisions are not evident.
In this article, we analyze how news media editors approach the management of their audiences' engagement, specifically detecting how they define engagement and what they comprehend about this concept. The article also establishes whether working on deeper and more qualitative knowledge allows news media editors to better understand and connect with their audience. Additionally, this work seeks to identify, through 16 interviews in Chile and Spain, the editors' perceptions about how all this can influence decision making within the newsroom. Results show that although editors perceive that engagement is a useful tool to better understand users, they do not make concrete managerial decisions to achieve that goal.
作者
我是这篇论文的作者
点击您的名字以认领此论文并将其添加到您的个人资料中。
推荐
暂无数据