Busting the one-voice-fits-all myth: Effects of similarity and customization of voice-assistant personality

Article Engineering, Industrial

It's not what you say but how you say it: Examining the influence of perceived voice assistant gender and pitch on trust and reliance

Kylie L. Goodman et al.

Summary: This study examined the influence of vocal characteristics of voice assistants on trust and reliance from patients. The results showed that voice assistants perceived as female were rated as more trustworthy, while vocal pitch did not have a significant impact on trust. However, there was a trend of decreasing reliance with increasing pitch. Additionally, participants relied more on voice assistant advice compared to medication labels.

APPLIED ERGONOMICS (2023)

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Article Computer Science, Information Systems

Hey Alexa, what do you know about the COVID-19 vaccine?-(Mis)perceptions of mass immunization and voice assistants

Filipo Sharevski et al.

Summary: In this paper, the perceived accuracy of COVID-19 vaccine information spoken by Amazon Alexa is analyzed. It is found that malicious third-party skills can reduce the perceived accuracy among users. Solutions for soft moderation against such skills are discussed.

INTERNET OF THINGS (2022)

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Article Business

Impact of auditory sense on trust and brand affect through auditory social interaction and control

Atieh Poushneh

Summary: This research demonstrates how voice assistants can act as autonomous agents to engage in immediate social interactions with consumers based on social cognition theory. The study highlights the importance of perceived auditory control in driving brand affect and consumers' trust in voice assistants, as well as the role of surprise as a repelling drive that attenuates the effect of perceived auditory control on brand affect.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2021)

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Article Business

Humanizing voice assistant: The impact of voice assistant personality on consumers' attitudes and behaviors

Atieh Poushneh

Summary: Voice assistants, such as Microsoft's Cortana, Google's Assistant, and Amazon's Alexa, have become an integral part of daily life, impacting interactions and experiences. This study identifies seven personality traits of voice assistants and explores how these traits affect consumer attitudes and behaviors towards voice interactions. It shows that incorporating functional intelligence, sincerity, and creativity in voice assistants can lead to consumer satisfaction and willingness to continue using them.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2021)

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Article Psychology, Multidisciplinary