Factors influencing consumers' continued use of food delivery apps in the post-pandemic era: insights from Saudi Arabia

PurposeThis research empirically studies consumers' continued intention to use mobile food delivery applications (apps) during the post-pandemic era in Saudi Arabia.Design/methodology/approachUsing the unified theory of adoption and use of technology 2 (UTAUT2) as a theoretical model, this study collected data from a survey of 304 Saudi Arabian consumers. Structural equation modelling (SEM) was used to examine the proposed model and its hypotheses.FindingsSocial influence and performance expectancy (PE) had the strongest effects on the intention to continue using mobile food delivery apps in the post-pandemic era. In addition, effort expectancy (EE) significantly influenced PE regarding the adoption of food delivery apps. Meanwhile, EE was not an important predictor of the continued intention to use mobile food delivery apps in Saudi Arabia.Originality/valueThis study enriches the literature on consumers' continued intention to use food delivery apps in the post-pandemic era, a subject that has rarely been studied. In addition, this study expands the theoretical potential of the UTAUT2 model by examining the role of trust in continued intention and the effect of PE on EE in the adoption of food delivery apps during the post-pandemic era in Saudi Arabia.

Automated summary

This study empirically investigates consumers' continued intention to use mobile food delivery apps in Saudi Arabia during the post-pandemic era. The findings suggest that social influence and performance expectancy have the strongest effects on this intention, while effort expectancy significantly influences performance expectancy.