☆ 4.7 Article

Measuring employee-consumer integrated retailer brand equity

JOURNAL OF RETAILING AND CONSUMER SERVICES (2024)

相关参考文献

注意：仅列出部分参考文献，下载原文获取全部文献信息。

Article Business

Care management to improve retail customers' and employees' satisfaction

Francesco Raggiotto et al.

Summary: This paper examines how care management strategies based on the Chronic Care Management theory can enhance in-store experiences for customers and employees in the retail industry. Two studies demonstrate that empowerment reduces dysfunctional behavior, leading to increased satisfaction. Additionally, the emotional bond between customers/employees and the retailer moderates the relationship between dysfunctional behavior and satisfaction, mitigating dissatisfaction.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2023)

添加到收藏夹

Article Business

An integrated model of retail brand equity: the role of consumer shopping experience and shopping value

Chi Zhang et al.

Summary: Brands are valuable intangible assets in the retail industry due to high competition. This study proposes an integrated retail brand equity model incorporating consumer shopping experience and shopping value. Findings suggest that carrying high-quality brands is not sufficient to enhance retail brand equity, and several implications for marketing practitioners are discussed.

JOURNAL OF BRAND MANAGEMENT (2023)

添加到收藏夹

Article Business

What drives retailer loyalty? A meta-analysis of the role of cognitive, affective, and social factors across five decades

Yuping Liu-Thompkins et al.

Summary: Affective experience has the highest impact on retailer loyalty, followed by social drivers and cognitive drivers. Affective experience is particularly influential online and for retailers of hedonic or low-involvement products. Social drivers have also increased in impact over time, especially on attitudinal loyalty and in studies with a higher proportion of females.

JOURNAL OF RETAILING (2022)

添加到收藏夹

Article Business

Employees as influencers: measuring employee brand equity in a social media age

Jenna Jacobson et al.

Summary: This research explores the relationship between employee brand equity (EBE) and employees' social media activities, using Instagram data to analyze the three dimensions of EBE. The findings suggest that brand consistent behavior is the most influential dimension, followed by brand allegiance and brand endorsement. This study contributes a novel measure of EBE, expands on previous models, and highlights the role of employees as influencers in internal branding literature.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2021)

添加到收藏夹

Article Business

Relationship between integrated communication effectiveness and employee-based brand equity - mediating role of psychological contract fulfillment

R. Deepa et al.

Summary: This study explores the impact of integrated communication on employer branding from the perspective of employees. It finds that the effectiveness of integrated communication influences employees' perceived fulfillment of EVP attributes and EBBE, with the relational value dimension of EVP attributes partially mediating the relationship between integrated communication effectiveness and EBBE.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2021)

添加到收藏夹

Article Management

Perceived retailer innovativeness and brand equity: mediation of consumer engagement

Nor Asiah Omar et al.

Summary: Product innovativeness has the strongest impact on consumer engagement and brand loyalty, with consumer engagement playing a significant mediating role in the relationship between product, service, experience innovativeness, and brand equity. This study provides new insights for the retail innovativeness literature and offers managers strategies for customizing SME retail services.

SERVICE INDUSTRIES JOURNAL (2021)

添加到收藏夹

Article Business

A commentary on conceptualising and measuring Consumer-Based Brand-Retailer-Channel Equity

Ravi Pappu et al.

Summary: This commentary discusses Londono et al.'s (2016) study on Consumer-Based Brand-Retailer-Channel Equity (CBBRCE) and provides alternative viewpoints on the limitations of current retailer equity measurement, offering constructive directions for improvement.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2021)

添加到收藏夹

Article Business

The influence of a retail store manager in developing frontline employee brand relationship, service performance and customer loyalty

Jin Ho Jung et al.

Summary: This study examines how leader-member exchange quality influences the development of a frontline employee's brand relationship, which in turn affects retail employee performance and customer loyalty/brand equity. The observed relationships are influenced by contextual factors such as manager brand knowledge and the extent of strategic information dissemination among employees. Theoretical and managerial implications are discussed in the study.

JOURNAL OF BUSINESS RESEARCH (2021)

添加到收藏夹

Article Management

Investigating Key Antecedents and Outcomes of Employee-based Brand Equity

Achilleas Boukis et al.

EUROPEAN MANAGEMENT REVIEW (2020)

添加到收藏夹

Article Business

Definition, conceptualization and measurement of consumer-based retailer brand equity

Julien Troiville et al.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2019)

添加到收藏夹

Article Business

Predictive model assessment in PLS-SEM: guidelines for using PLSpredict

Galit Shmueli et al.

EUROPEAN JOURNAL OF MARKETING (2019)

添加到收藏夹

Review Business

When to use and how to report the results of PLS-SEM

Joseph F. Hair et al.

EUROPEAN BUSINESS REVIEW (2019)

添加到收藏夹

Article Business

How to specify, estimate, and validate higher-order constructs in PLS-SEM

Marko Sarstedt et al.

AUSTRALASIAN MARKETING JOURNAL (2019)

添加到收藏夹

Article Green & Sustainable Science & Technology

A Scale Development of Retailer Equity

Seong Ho Lee et al.

SUSTAINABILITY (2018)

添加到收藏夹

Article Management

Managing Your Brand for Employees: Understanding the Role of Organizational Processes in Cultivating Employee Brand Equity

Ezgi Erkmen

ADMINISTRATIVE SCIENCES (2018)

添加到收藏夹

Article Business

Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis

Markus Blut et al.

JOURNAL OF RETAILING (2018)

添加到收藏夹

Article Management

The role of employer brand equity in employee attraction and retention: a unified framework

Sultan Alshathry et al.

INTERNATIONAL JOURNAL OF ORGANIZATIONAL ANALYSIS (2017)

添加到收藏夹

Article Business

When customers want to become frontline employees: an exploratory study of decision factors and motivation types

Chen-Ya Wang et al.

SERVICE BUSINESS (2017)

添加到收藏夹

Article Business

An integrated retailer image and brand equity framework: Re-examining, extending, and restructuring retailer brand equity

Johan Anselmsson et al.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2017)

添加到收藏夹

Article Business

How psychological contracts motivate employer-brand patronage

Yoshiko DeMotta et al.

MARKETING LETTERS (2017)

添加到收藏夹

Article Business

Modeling employee-based brand equity (EBBE) and perceived environmental uncertainty (PEU) on a firm's performance

Athanasios Poulis et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2016)

添加到收藏夹

Article Business

Store equity and behavioral intentions: the moderating role of the retailer's technology

Irene Gil-Saura et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2016)

添加到收藏夹

Article Business

Conceptualising and measuring consumer-based brand-retailer-channel equity

Juan Carlos Londono et al.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2016)

添加到收藏夹

Article Business

A cross validation of Consumer-Based Brand Equity models: Driving customer equity in retail brands

Sertac Cifci et al.

JOURNAL OF BUSINESS RESEARCH (2016)

添加到收藏夹

Article Business

Internal branding and sustainability: investigating perceptions of employees

Galina Biedenbach et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2016)

添加到收藏夹

Article Business

Predictors and effects of retail brand equity - A cross-sectoral analysis

Bernhard Swoboda et al.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2016)

添加到收藏夹

Article Business

Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

Nebojsa S. Davcik et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2015)

添加到收藏夹

Article Business

Consumer-based brand equity measurement: lessons learned from an international study

George Christodoulides et al.

INTERNATIONAL MARKETING REVIEW (2015)

添加到收藏夹

Article Business

International transfer and perception of retail formats A comparison study in Germany and Romania

Bernhard Swoboda et al.

INTERNATIONAL MARKETING REVIEW (2014)

添加到收藏夹

Article Business

Can Friends Also Become Customers? The Impact of Employee Referral Programs on Referral Likelihood

Daniel Wentzel et al.

JOURNAL OF SERVICE RESEARCH (2014)

添加到收藏夹

Article Business

Employee Contributions to Brand Equity

Betsy DuBois Gelb et al.

CALIFORNIA MANAGEMENT REVIEW (2014)

添加到收藏夹

Article Business

Employer branding: employer attractiveness and the use of social media

Anne-Mette Sivertzen et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2013)

添加到收藏夹

Article Business

Reciprocal Effects of the Corporate Reputation and Store Equity of Retailers

Bernhard Swoboda et al.

JOURNAL OF RETAILING (2013)

添加到收藏夹

Article Business

The effects of service on multichannel retailers' brand equity

Ryan C. White et al.

JOURNAL OF SERVICES MARKETING (2013)

添加到收藏夹

Article Hospitality, Leisure, Sport & Tourism

The influence of service brand orientation on hotel employees' attitude and behaviors in China

Ceridwyn King et al.

INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2013)

添加到收藏夹

Article Business

The importance of retail brand equity and store accessibility for store loyalty in local competition

Bernhard Swoboda et al.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2013)

添加到收藏夹

Article Business

Impact of brand-building activities and retailer-based brand equity on retailer brand communities

Sridhar Samu et al.

EUROPEAN JOURNAL OF MARKETING (2012)

添加到收藏夹

Article Business

Employee brand equity: Scale development and validation

Ceridwyn King et al.

JOURNAL OF BRAND MANAGEMENT (2012)

添加到收藏夹

Article Business

Retail brand equity: Conceptualization and measurement

Magali Jara et al.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2012)

添加到收藏夹

Article Business

Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies

Scott B. MacKenzie et al.

JOURNAL OF RETAILING (2012)

添加到收藏夹

Article Business

Moderating effect of discriminatory attributions on repatronage intentions

Thomas L. Baker et al.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2012)

添加到收藏夹

Article Business

Impact of retailer personality on consumer-based retailer equity An empirical study of retail brands

Gopal Das et al.

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS (2012)

添加到收藏夹

Article Management

Developing our understanding of patronizing frontline employees

Nwamaka A. Anaza et al.

MANAGING SERVICE QUALITY (2012)

添加到收藏夹

Article Industrial Relations & Labor

Employees as Customers: Exploring Service Climate, Employee Patronage, and Turnover

Kristie Abston et al.

PERFORMANCE IMPROVEMENT QUARTERLY (2011)

添加到收藏夹

Article Hospitality, Leisure, Sport & Tourism

AN EXAMINATION OF THE RELATIONSHIP BETWEEN EMPLOYEE PERCEPTION AND HOTEL BRAND EQUITY

Nelson K. F. Tsang et al.

JOURNAL OF TRAVEL & TOURISM MARKETING (2011)

添加到收藏夹

Article Business

Customer-based brand equity, equity drivers, and customer loyalty in the supermarket industry

Arthur Allaway et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2011)

添加到收藏夹

Article Hospitality, Leisure, Sport & Tourism

BRAND EQUITY, BRAND LOYALTY AND CONSUMER SATISFACTION

Janghyeon Nam et al.

ANNALS OF TOURISM RESEARCH (2011)

添加到收藏夹

Article Business

How strong is the business-to-business brand in the workforce? An empirically-tested model of 'internal brand equity' in a business-to-business setting

Carsten Baumgarth et al.

INDUSTRIAL MARKETING MANAGEMENT (2010)

添加到收藏夹

Article Business

Brand management to protect brand equity: A conceptual model

Simon M'zungu et al.

JOURNAL OF BRAND MANAGEMENT (2010)

添加到收藏夹

Review Business

Consumer-based brand equity conceptualisation and measurement A literature review

George Christodoulides et al.

INTERNATIONAL JOURNAL OF MARKET RESEARCH (2010)

添加到收藏夹

Review Business

From the retail brand to the retail-er as a brand: themes and issues in retail branding research

Steve Burt et al.

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2010)

添加到收藏夹

Article Business

Building and measuring employee-based brand equity

Ceridwyn King et al.

EUROPEAN JOURNAL OF MARKETING (2010)

添加到收藏夹

Article Business

Employer branding and market segmentation

Lara Moroko et al.

JOURNAL OF BRAND MANAGEMENT (2009)

添加到收藏夹

Review Business

The Impact of Product-Country Image and Marketing Efforts on Retailer-Perceived Brand Equity: An Empirical Analysis

Artur Baldauf et al.

JOURNAL OF RETAILING (2009)

添加到收藏夹

Article Business

Towards an identity-based brand equity model

Christoph Burmann et al.

JOURNAL OF BUSINESS RESEARCH (2009)

添加到收藏夹

Article Business

Moderating role of involvement in building a retail brand

Bernhard Swoboda et al.

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2009)

添加到收藏夹

Article Business

Does brand equity vary between department stores and clothing stores? Results of an empirical investigation

Ravi Pappu et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2008)

添加到收藏夹

Article Business

Leveraging brand equity to attract human capital

Devon DelVecchio et al.

MARKETING LETTERS (2007)

添加到收藏夹

Article Business

Understanding brand and dealer retention in the new car market: The moderating role of brand tier

Peter C. Verhoef et al.

JOURNAL OF RETAILING (2007)

添加到收藏夹

Review Business

Retailing research: Past, present, and future

Dhruv Grewal et al.

JOURNAL OF RETAILING (2007)

添加到收藏夹

Article Business

INFLUENCE OF IMAGE AND FAMILIARITY ON CONSUMER RESPONSE TO NEGATIVE WORD-OF-MOUTH COMMUNICATION ABOUT RETAIL ENTITIES

Thomas DeCarlo et al.

JOURNAL OF MARKETING THEORY AND PRACTICE (2007)

添加到收藏夹

Article Business

Managing brand consistent employee behaviour: relevance and managerial control of behavioural branding

Sven Henkel et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2007)

添加到收藏夹

Article Business

Corporate brand image, satisfaction and store loyalty A study of the store as a brand, store brands and manufacturer brands

Rita Martenson

INTERNATIONAL JOURNAL OF RETAIL & DISTRIBUTION MANAGEMENT (2007)

添加到收藏夹

Article Business

A consumer-based method for retailer equity measurement: Results of an empirical study

Ravi Pappu et al.

JOURNAL OF RETAILING AND CONSUMER SERVICES (2006)

添加到收藏夹

Article Business

Determinants of retail patronage: A meta-analytical perspective

Yue Pan et al.

JOURNAL OF RETAILING (2006)

添加到收藏夹

Article Business

Does customer satisfaction lead to improved brand equity? An empirical examination of two categories of retail brands

Ravi Pappu et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2006)

添加到收藏夹

Article Business

Conceptualising and Measuring the Equity of Online Brands

George Christodoulides et al.

JOURNAL OF MARKETING MANAGEMENT (2006)

添加到收藏夹

Article Business

Building brand commitment: A behavioural approach to internal brand management

Christoph Burmann et al.

JOURNAL OF BRAND MANAGEMENT (2005)

添加到收藏夹

Article Business

Does brand trust matter to brand equity?

Elena Delgado-Ballester et al.

JOURNAL OF PRODUCT AND BRAND MANAGEMENT (2005)

添加到收藏夹

Article Business

The use of expert judges in scale development - Implications for improving face validity of measures of unobservable constructs

DM Hardesty et al.

JOURNAL OF BUSINESS RESEARCH (2004)

添加到收藏夹

Review Business

Understanding retail branding: conceptual insights and research priorities

KL Ailawadi et al.

JOURNAL OF RETAILING (2004)

添加到收藏夹

Review Psychology, Applied

Common method biases in behavioral research: A critical review of the literature and recommended remedies

PM Podsakoff et al.

JOURNAL OF APPLIED PSYCHOLOGY (2003)

添加到收藏夹

Article Psychology, Applied

The relation of instrumental and symbolic attributes to a company's attractiveness as an employer

F Lievens et al.

PERSONNEL PSYCHOLOGY (2003)

添加到收藏夹

Article Business

Understanding self-report bias in organizational behavior research

SI Donaldson et al.

JOURNAL OF BUSINESS AND PSYCHOLOGY (2002)

添加到收藏夹

Article Business

Developing and validating a multidimensional consumer-based brand equity scale

B Yoo et al.

JOURNAL OF BUSINESS RESEARCH (2001)

添加到收藏夹

Article Business

The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty

A Chaudhuri et al.

JOURNAL OF MARKETING (2001)

添加到收藏夹

Review Business

The role of store image in retail internationalisation

S Burt et al.

INTERNATIONAL MARKETING REVIEW (2000)

添加到收藏夹

Article Business

An examination of selected marketing mix elements and brand equity

B Yoo et al.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (2000)

添加到收藏夹

© Peeref 2019-2024. All rights reserved.