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Article
Management
Guojun Ji et al.
Summary: This paper investigates the channel choice problem and price discount strategy of a supply chain under the live-streaming context. The analysis reveals that the unique characteristics of live-streaming commerce affect the choice of selling formats and the optimal price discount strategy. Findings show that decision-makers are more likely to offer live channel promotions and raise the price of the traditional online channel under the dynamic price scheme.
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
(2023)
Article
Engineering, Industrial
Xueqing Cui et al.
Summary: Livestream e-commerce is a rapidly growing industry where broadcasters sell goods through live interactions with online audiences. This paper presents a model of the livestream e-commerce supply chain and explores the impact of livestream selling on consumer uncertainty. The findings show that both the seller and platform prefer livestream when consumer hassle cost is low and the effective procurement cost is high. Additionally, the optimal commission rate for livestreams should be higher than that without livestreams, except in cases of high consumer hassle cost and small seller procurement cost.
INTERNATIONAL JOURNAL OF PRODUCTION ECONOMICS
(2023)
Article
Management
Baozhuang Niu et al.
Summary: In livestream e-commerce, brand-owners often utilize KOLs for product promotion and sales, but this practice may not always be beneficial. It is observed that KOLs sometimes sell and return products for network externality. To assess the tradeoffs, a study compared the brand-owner's profits with and without a KOL in a dual-channel system. The findings show that the brand-owner's gains/losses depend on the commission rate, retain rate, and network externality intensity.
OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE
(2023)
Article
Economics
Wen Zhang et al.
Summary: In order to meet consumer lifestyles and increase demand, a manufacturer utilizes both traditional online channels and a live-streaming channel on a retail platform. This paper investigates two modes of live-streaming selling: merchant live-streaming and influencer live-streaming. The study analyzes the equilibrium results, including retail prices, promotional efforts, and profits, under these two modes. Furthermore, the findings indicate that the appropriate mode of live-streaming depends on the commission rate of the streamer and the fixed signing bonus paid to the influencer.
TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
(2023)
Article
Operations Research & Management Science
Song Xu et al.
Summary: To improve customer satisfaction and cope with global competition, MSMEs are striving to enhance their process capability, optimize resource utilization, and achieve cost effectiveness. The proposed framework integrates multicriteria decision making techniques with Quality Management Practices to identify and prioritize defects in the manufacturing line, addressing challenges faced by management in terms of a large number of defects, insufficient data, and dependency among criteria. The framework is exhibited through a real case study and provides decision support for improving manufacturing line performance in MSME firms.
ANNALS OF OPERATIONS RESEARCH
(2023)
Article
Operations Research & Management Science
Song Xu et al.
Summary: To enhance the process performance of manufacturing lines, Medium, Small and Micro Enterprises (MSMEs) are striving to improve customer satisfaction by improving process capability, optimizing resource utilization, and achieving cost effectiveness. This study proposes a framework that integrates decision-making techniques and quality management practices to identify and prioritize defects in the manufacturing process, aiming to improve responsiveness to government policies and overcome resource constraints.
ANNALS OF OPERATIONS RESEARCH
(2023)
Article
Management
Xueping Zhen et al.
Summary: This study examines whether and how retailers should sell their products on third-party platforms and analyzes the impact of spillover effects between offline and internet channels on the decision-making process.
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
(2022)
Article
Management
Albert Y. Ha et al.
Summary: This paper investigates the channel choice problem of an online platform that exerts service effort to enhance the demand in its sales channels. The study explores the phenomenon where many manufacturers sell the same products through both channels of the same online retail platform. The research highlights the flexibility of a dual channel for firms to shift sales between the two channels.
M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT
(2022)
Article
Management
Song Xu et al.
Summary: This study examines the value of energy performance contracting in a two-tier supply chain under carbon tax regulation. The supplier offers trade credit to a financially weak manufacturer and can act as an energy service company to provide energy performance contracting for both manufacturers. The impact of sharing ratio and variable cost coefficient are analyzed to determine the best approach for energy performance contracting implementation.
OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE
(2022)
Article
Psychology, Multidisciplinary
Mingli Zhang et al.
Summary: Live streaming commerce has become the mainstream of e-commerce, yet a comprehensive model explaining why customers continue to use this new sales format is lacking. Research findings show that trust can be enhanced through live interactivity and technical enablers, influencing users' continuance intention.
COMPUTERS IN HUMAN BEHAVIOR
(2022)
Article
Management
Xiaojun Fan et al.
Summary: This study investigates the interactions between collection delegation and channel structure in a supply chain. The findings show that manufacturers benefit from collection delegation, while retailers may be worse off in certain cases. The manufacturer's channel choice depends on consumer acceptance and the salvage value of used products.
EUROPEAN JOURNAL OF OPERATIONAL RESEARCH
(2022)
Article
Business
Hanyu Gong et al.
Summary: This paper studies the live streaming strategy in the context of multi-channel sales for online retailers. The authors analyze the impact of different sales strategies, including single online, online and in-store experience, as well as the combination of online and live streaming. The findings suggest that the profitability of live streaming depends on the product standardization and quality. For standardized products with high quality, adding live streaming can lead to the highest profit. However, for highly personalized products, the addition of live streaming may slightly reduce the retailer's profit. The study also identifies the advertising effect and cannibalization effect of live streaming, and provides recommendations for sales strategy choices based on demand and profit considerations.
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
(2022)
Article
Engineering, Manufacturing
Ran Pan et al.
Summary: Live-stream selling is gaining popularity in e-commerce platforms, where products are sold through real-time interactions between streamers and consumers. Factors such as the streamer's selling ability, the correlation between extra value and consumer preference, and the cost of purchasing through the live-stream channel are important in evaluating live-stream selling. The study found that the profitability of adding a live-stream channel depends on the streamer's selling ability, and that live-stream selling is more profitable when the extra value is negatively correlated with consumer preference.
PRODUCTION AND OPERATIONS MANAGEMENT
(2022)
Article
Economics
Huamin Wu et al.
Summary: This study investigates the impact of brand spillover strategies on strong brand manufacturers and weak brand retailers in a cooperative supply chain. The research finds that the choice of channel selling strategies by manufacturers could dominate under certain conditions, regardless of whether the retailer implements brand spillover or not. Brand spillover can enhance manufacturers' motivation to establish direct-selling channels compared to non-brand spillover.
TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
(2022)
Article
Business
Tao Zhang et al.
Summary: This study uses game theoretical models to analyze whether a multinational firm should open a live streaming shopping sales channel on an overseas e-commerce platform. The study explores the optimal online channel structure to maximize post-tax profit and analyzes the impact on supply chain members and performance. The findings suggest that opening a live streaming shopping sales channel can benefit the multinational firm in terms of profit and sales, but may harm the profit of the overseas online retail division and third-party e-retailer.
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
(2022)
Article
Economics
Kai Wang et al.
Summary: This paper examines the cooperation between third-party logistics providers and suppliers in integrating logistics services, retail, and financing. The analysis of different scenarios shows that retail competition does not always lead to lower sales prices and increased sales quantities, especially when the spillover effect is significant. The findings also indicate that the 3PL firm favors the logistics retail-finance scenario, while the supplier's preference depends on the spillover effect and unit logistics cost.
TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
(2022)
Article
Management
Wenjuan Yang et al.
Summary: The study finds that the impact of OCRs on direct and retail prices varies under different channel structures. In a centralized channel, OCRs can reduce retail prices; in a decentralized channel, manufacturers are more likely to charge higher direct prices, and retailers have the opportunity to increase retail prices.
OMEGA-INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE
(2021)
Article
Operations Research & Management Science
Fatemeh Askarian-Amiri et al.
Summary: This study reviews a leather supply chain network that has created a discounted online channel to expand its market share. A multi-period multi-product mathematical model is developed to maximize profit, with results showing that the responsiveness of main retailers could exceed 95%. An appropriate discount rate is recommended in the direct channel based on sensitivity analysis.
RAIRO-OPERATIONS RESEARCH
(2021)
Article
Operations Research & Management Science
Mao Yuan et al.
Summary: This paper investigates the impact of channel selection power on firms' channel configuration strategies in a market with two upstream manufacturers and one downstream retailer. The study shows that the equilibrium channel configuration strategy depends on the channel selection power, direct selling cost, and product complementarity. A stronger channel selection power may not necessarily benefit a manufacturer's profitability, and in some cases, it may even hurt it.
NAVAL RESEARCH LOGISTICS
(2021)
Article
Management
Limeng Chai et al.
Summary: This study examines the impact of service spillovers and power structures on supply chain members' performance in the online to offline (O2O) business model. The results show that service spillovers are beneficial for manufacturers' profits, and the intensity of spillovers significantly affects retailers' profits and service strategies.
INTERNATIONAL TRANSACTIONS IN OPERATIONAL RESEARCH
(2021)
Article
Information Science & Library Science
Wen Song et al.
Summary: In this study, the researchers investigate the reasons behind why an online retailer would open its platform and why a third-party seller would join, as well as the impact of the spillover effect. They find that the optimal selling strategies for the third party and the retailer's platform openness decision are influenced by factors such as initial awareness level, extent of the spillover effect, and commission rate. The study also reveals that the spillover effect makes the retailer less likely to open its platform, but more likely for the third party to sell identical products on an open platform, benefiting the third party while not necessarily harming the retailer.
INFORMATION SYSTEMS RESEARCH
(2021)
Article
Business
Xujin Pu et al.
Summary: This study examines the impact of different offline channel power structures on the manufacturer's marketing and pricing strategies for online channels. The manufacturer's choice of cooperation mode and pricing strategy with e-tailers varies depending on the power structures. The online agency selling mode can provide consumers with a higher surplus value.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2021)
Article
Information Science & Library Science
Kai Kang et al.
Summary: The study examines the dynamic effect of interactivity on customer engagement behavior in live streaming commerce, finding a curvilinear relationship between interactivity and engagement. It also reveals that tie strength plays an intermediary role between interactivity and customer engagement behavior, with membership tenure and popularity moderating the relationship between interactivity and tie strength. This study contributes to the relationship marketing theory and the literature on live streaming commerce.
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
(2021)
Article
Economics
Musen Xue et al.
TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
(2020)
Article
Economics
Peng He et al.
TRANSPORTATION RESEARCH PART E-LOGISTICS AND TRANSPORTATION REVIEW
(2020)
Article
Business
Guangming Zhang et al.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2020)
Article
Business
Hyun Jung Park et al.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2020)
Article
Business
Apiradee Wongkitrungrueng et al.
JOURNAL OF BUSINESS RESEARCH
(2020)
Article
Business
Jing Xia et al.
ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS
(2019)
Article
Information Science & Library Science
Xue (Jane) Tan et al.
INFORMATION SYSTEMS RESEARCH
(2019)
Article
Information Science & Library Science
Chia-Chen Chen et al.
TELEMATICS AND INFORMATICS
(2018)
Article
Business
Fei Ye et al.
JOURNAL OF RETAILING
(2018)
Article
Engineering, Multidisciplinary
Qing-Hua Li et al.
APPLIED MATHEMATICAL MODELLING
(2016)
Article
Management
Vibhanshu Abhishek et al.
MANAGEMENT SCIENCE
(2016)
Article
Management
Neda Ebrahim Khanjari et al.
M&SOM-MANUFACTURING & SERVICE OPERATIONS MANAGEMENT
(2014)
Article
Management
WYK Chiang et al.
MANAGEMENT SCIENCE
(2003)
