Deterritorialisation of Korean TV dramas in Netflix Originals: We are living in the Squid Game world

Article Communication

Transnationalisation revisited through the Netflix Original: An analysis of investment strategies in Europe

Catalina Iordache et al.

Summary: Players in the European market have developed a series of transnational collaborations and practices in cross-border production and distribution of audio-visual content, media ownership, regulation, and audience reception. Transnational subscription video-on-demand platforms have also increased investments in original content, with Netflix being particularly active in the European markets. The findings confirm the importance of rights retention and premium content offerings, especially in developed European markets, as part of transnational television strategies.

CONVERGENCE-THE INTERNATIONAL JOURNAL OF RESEARCH INTO NEW MEDIA TECHNOLOGIES (2022)

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Article Cultural Studies

In between the global and the local: Mapping the geographies of Netflix as a multinational service

Amanda D. Lotz

Summary: The different technological affordances and revenue models of subscriber-funded, internet-distributed video streaming services have changed the competitive landscape of audiovisual services, especially multinational SVODs. These services are altering the dynamics of transnational video distribution by diminishing the national lens through which international television trade occurs, providing Netflix with a distinguishing competitive edge.

INTERNATIONAL JOURNAL OF CULTURAL STUDIES (2021)

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Article Communication

Standing on the shoulders of tech giants: Media delivery, streaming television and the rise of global suppliers

Jean K. Chalaby et al.

Summary: This article uses the case study of Internet Protocol (IP) delivery for streaming television to demonstrate how technology and globalization are changing the practices and value creation of media firms, as well as who they collaborate with. Media delivery has shifted from broadcasters to tech giants with deep global capabilities, impacting the television industry significantly.

NEW MEDIA & SOCIETY (2021)

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Article Communication

SVOD Global Expansion in Cross-National Comparative Perspective: Netflix in Israel and Spain

Michael L. Wayne et al.

Summary: This article compares how Netflix entered national pay-television markets in Israel and Spain, emphasizing the importance of collaborations with OTT television operators and legacy providers, as well as the value of a cross-national comparative research perspective in understanding SVOD global expansion.

TELEVISION & NEW MEDIA (2021)

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Article Communication