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Review
Computer Science, Information Systems
Alex Koohang et al.
Summary: The metaverse is the next generation of the Internet, using augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to create a virtual platform for real-time interactions and experiences. This paper explores the potential impact of the metaverse in areas such as marketing, tourism, manufacturing, operations management, education, retailing, banking, healthcare, and human resource management, including an overview, opportunities, challenges, and research agenda.
JOURNAL OF COMPUTER INFORMATION SYSTEMS
(2023)
Article
Business
Kevin Giang Barrera et al.
Summary: This study proposes a definition and framework for the emerging 'metaverse' by integrating findings from literature review and expert viewpoints. The potential of the metaverse is being accelerated by consumer engagement and transactions in virtual spaces, as well as significant investments by firms. However, the current understanding of the metaverse and its implications for marketing practice and research is lacking.
JOURNAL OF BUSINESS RESEARCH
(2023)
Article
Business
Yogesh K. Dwivedi et al.
Summary: The initial hype surrounding Meta Platforms' vision for the metaverse has evolved into ongoing discussions about its impact on users, organizations, and society at large. The potential for consumer interaction with brands within the metaverse is a subject of significant debate in marketing circles, highlighting both challenges and transformative opportunities. This study explores the marketing implications of widespread adoption of the metaverse, drawing on expert insights to identify new research directions and propose a framework that offers valuable contributions to academia, practice, and policy-making. It concludes with a checklist for researchers, clarifying how the metaverse can benefit digital marketing and advertising, branding, services, value creation, and consumer well-being.
PSYCHOLOGY & MARKETING
(2023)
Article
Business, Finance
Indranil Ghosh et al.
Summary: This research examines the dynamic relationship between specific Metaverse coins and media discussions, using various analytical techniques, and identifies a long-term synergy between the two.
FINANCE RESEARCH LETTERS
(2023)
Article
Business, Finance
Muhammad Zekree Leong Zainurin et al.
Summary: The purpose of this study is to synthesize existing literature and provide a definition for future smart banking services known as metaverse banking, as well as discuss its future potential. The paper proposes a suitable definition for metaverse banking and highlights its impending potential from various aspects. Metaverse banking is a combination of metaverse and online banking services, enabling customers to access synchronous banking services with 3D experiences in a virtual world. It is likely to be marketed intensively yet effectively in the future, leading to significant development.
JOURNAL OF FINANCIAL REPORTING AND ACCOUNTING
(2023)
Article
Business
Kiwoong Yoo et al.
Summary: Due to rapid technological developments, the metaverse is gaining attention in the retail industry. With a projected market of $800 billion by 2024, it is expected to reshape digital retailing. However, there is limited knowledge about the metaverse from the perspectives of customers, retailers, and brands. This article provides a summary of current conceptualizations of the metaverse and introduces a new conceptualization with four dimensions: online collaboration, high consumer immersion, unique digital assets, and digital personas. Additionally, the authors propose the concept of a transitory metaverse to better understand the current stage of development.
JOURNAL OF RETAILING
(2023)
Article
Business
Keng-Boon Ooi et al.
Summary: Technological advancements have led to disruption in the banking sector, including the impact of the metaverse. This paper gathers insights from various contributors on how the metaverse could significantly impact corporate banking, retail banking, banking employees, and public policy. The findings highlight future research agendas and provide valuable insights for relevant stakeholders.
INTERNATIONAL JOURNAL OF BANK MARKETING
(2023)
Article
Business
Fred Miao et al.
Summary: This article highlights the lack of consistency and clarity in the definition of avatars in contemporary marketing strategies, proposing a classification of avatar design elements and an explanatory framework for avatar effectiveness. It also outlines a research program for future studies in avatar marketing.
JOURNAL OF MARKETING
(2022)
Article
Computer Science, Software Engineering
Catherine Ball et al.
Summary: Childhood obesity is a concerning issue due to its potential long-term health consequences. To promote healthy physical activity habits, researchers developed a mixed reality system that allows children to interact with a virtual pet agent. Initial results from a pilot study show promise, and a larger intervention involving 422 children is currently underway.
IEEE COMPUTER GRAPHICS AND APPLICATIONS
(2022)
Article
Green & Sustainable Science & Technology
Sungjin Park et al.
Summary: The study aimed to identify world types in the metaverse to provide users with a gameful experience. By analyzing the relationship between gameful experience and learning motivation, the research laid the foundation for creating innovative educational environments.
Article
Business, Finance
Brian M. Lucey et al.
Summary: The Cryptocurrency Uncertainty Index (UCRY) has been developed based on news coverage, capturing uncertainty in cryptocurrency price and policy. The index exhibits distinct movements around major events in the cryptocurrency space, and can be used for academic, policy, and practice-driven research beyond Bitcoin.
FINANCE RESEARCH LETTERS
(2022)
Article
Business
Dogan Gursoy et al.
Summary: This article first explains the concept of the metaverse, particularly in the context of the hospitality and tourism industry. Next, it proposes a conceptual framework for creating metaverse experiences and identifies research gaps and agenda items. Finally, it classifies future research agendas into three categories: staging experiences, understanding consumer behavior changes, and marketing and operations strategies in the metaverse.
JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT
(2022)
Article
Rehabilitation
Tamari Lukava et al.
Summary: This paper explores the accessibility barriers of neurodivergent individuals in using Extended Reality (XR) technologies and the challenges faced by developers in creating inclusive XR experiences. Neurodivergent individuals experience sensory overload with XR technologies and developers lack awareness of accessibility requirements.
JOURNAL OF ENABLING TECHNOLOGIES
(2022)
Article
Business
Russell Belk et al.
Summary: As consumption becomes digital and virtual, our perspectives on money, possessions, and ownership are undergoing significant transformations. The Metaverse represents an imagined future space where the foundations of neoliberal production and consumption are redefined. By studying cryptocurrencies, algorithmic collectibles, and NFTs, we can gain insights into these changes and the impact of online auctions and speculation on artists, art institutions, buyers, and investors. Additionally, we explore new forms of ownership, such as fractional ownership and fractionalized property rights, in order to understand why some consumers are willing to pay astronomical prices for digital art.
JOURNAL OF BUSINESS RESEARCH
(2022)
Article
Business, Finance
Imran Yousaf et al.
Summary: This study examines the static and time-varying herding behavior of three cryptocurrency classes during the recent cryptocurrency bubble of 2021. The findings suggest that while there is no evidence of static herding, time-varying herding is identified in conventional cryptocurrencies and DeFi assets. Moreover, herding is not evident in conventional cryptocurrencies and NFT during different market conditions and trading days, except for DeFi assets during low volatility days.
FINANCE RESEARCH LETTERS
(2022)
Article
Environmental Sciences
Chang Won Lee
Summary: This study focuses on exploring the application of metaverse service as a business model in the healthcare industry, analyzing current data and trends to derive applicable strategic scenarios. By examining data from the healthcare and related industries, several cases are studied to suggest strategies for implementing metaverse service in healthcare.
INTERNATIONAL JOURNAL OF ENVIRONMENTAL RESEARCH AND PUBLIC HEALTH
(2022)
Article
Information Science & Library Science
Yogesh K. Dwivedi et al.
Summary: The metaverse has the potential to revolutionize the way we work, leisure, and interact socially by extending the physical world using augmented and virtual reality technologies. Although there are currently limitations in technology and infrastructure, researchers are increasingly studying the transformative impact of the metaverse on various sectors, including marketing, education, and healthcare, as well as potential societal issues.
INTERNATIONAL JOURNAL OF INFORMATION MANAGEMENT
(2022)
Article
Business
Sun Joo (Grace) Ahn et al.
Summary: In this article, the authors propose a bifold triadic relationships model to understand how advertising works in the metaverse and guide future research endeavors. Despite the metaverse not being fully formed, the article aims to provide a clearer understanding of how advertising can be studied at the unit level of triadic relationships among consumer, media, and engagement behaviors in the metaverse space.
JOURNAL OF ADVERTISING
(2022)
Article
Business, Finance
Yizhi Wang
Summary: The aim of this study is to investigate the volatility spillover connectedness between NFTs attention and financial markets. The study proposes a new NFT attention index (NFTsAI) and uses a volatility spillover connectedness model to analyze the relationship. The results show that the NFT market is dominated by cryptocurrency, DeFi, equity, bond, commodity, F.X., and gold markets, and NFT markets are volatility spillover receivers. Additionally, NFT assets can impede financial contagion and have significant diversification benefits.
INTERNATIONAL REVIEW OF FINANCIAL ANALYSIS
(2022)
Article
Computer Science, Information Systems
Gaurang Bansal et al.
Summary: The COVID-19 pandemic has revealed limitations in existing healthcare systems, leading to an increase in healthcare innovation and the use of metaverse technology to provide alternative healthcare systems. This paper presents a comprehensive survey of the latest developments in the healthcare industry using the metaverse, covering seven domains. It reviews metaverse applications, discusses technical issues and available solutions in each domain, and emphasizes the challenges that need to be addressed before fully embracing the metaverse in the healthcare industry.
Article
Computer Science, Artificial Intelligence
Ge Wang et al.
Summary: The metaverse integrates physical and virtual realities, enabling humans and their avatars to interact in an environment supported by advanced technologies. Applying the metaverse to healthcare could have a profound impact on clinical practice and human health.
NATURE MACHINE INTELLIGENCE
(2022)
Review
Psychiatry
Sadia Suhail Usmani et al.
Summary: According to Google Trends, the metaverse and non-fungible tokens (NFTs) were hot tech terms in 2021. The metaverse combines virtual reality and physical reality in a digital space, potentially changing the internet as we know it. Virtual reality, augmented reality, and mixed reality have been used in the diagnosis and treatment of mental health disorders, seen as a solution to the shortage of mental health professionals. However, excessive use of immersive games and social media among young adults can lead to psychological issues.
GENERAL PSYCHIATRY
(2022)
Article
Transportation
Jonas Eliasson
Summary: This paper discusses the potential long-term effects of the pandemic on travel volumes by analyzing the historical development of travel distances and times in Sweden. The author argues that while improved digital services and changes in habits will transform various aspects of life, it is unlikely to lead to a significant reduction in physical travel. A conclusive answer to this question cannot be given at this stage, but historical experiences suggest that travel volumes will not be permanently reduced.
TRANSPORTATION RESEARCH INTERDISCIPLINARY PERSPECTIVES
(2022)
Article
Hospitality, Leisure, Sport & Tourism
Carlos Orus et al.
Summary: This study examines the impact of virtual and augmented reality on customer interactions, showing that high levels of factual realism content and high embodied devices applications have a significant influence on user perceptions. Presence positively influences imagination and visual appeal, mediating the impact of content on booking intentions.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT
(2021)
Review
Psychiatry
Simon Riches et al.
Summary: This study systematically reviewed the feasibility, acceptability, and effectiveness of using VR to promote relaxation in the general population. Findings suggest that VR has the potential to increase relaxation, reduce stress, and could be a useful tool, especially during the COVID-19 pandemic. However, more robust studies with longer-term evidence are needed to fully support the use of VR for relaxation.
SOCIAL PSYCHIATRY AND PSYCHIATRIC EPIDEMIOLOGY
(2021)
Article
Business
Denish Shah et al.
Summary: We are living in a world where data abundance and rapid technological advances have transformed marketing practices. This special issue sponsored by The Marketing Edge and Journal of Business Research explores how data-driven marketing practices and digital technologies have expanded the scope of marketing. The collection of nine studies in this issue richly describes the challenges faced by marketing practitioners and highlights key research issues that need to be addressed.
JOURNAL OF BUSINESS RESEARCH
(2021)
Article
Hospitality, Leisure, Sport & Tourism
Ugljesa Stankov et al.
Summary: This paper explores the application of digital well-being in the tourism domain and proposes the establishment of new roles and responsibilities focused on adopting digital well-being philosophy, setting policies, and designing novel services and experiences.
INFORMATION TECHNOLOGY & TOURISM
(2021)
Article
Business
Ming-Hui Huang et al.
Summary: The authors propose a three-stage framework for strategic marketing planning integrating mechanical AI, thinking AI, and feeling AI. This framework can be applied to marketing research, strategy, and actions, utilizing various AI technologies in different stages.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
(2021)
Review
Computer Science, Cybernetics
Eunhee Chang et al.
INTERNATIONAL JOURNAL OF HUMAN-COMPUTER INTERACTION
(2020)
Article
Hospitality, Leisure, Sport & Tourism
Rajasshrie Pillai et al.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT
(2020)
Article
Business, Finance
Carol Propper et al.
Article
Hospitality, Leisure, Sport & Tourism
Ugljesa Stankov et al.
INFORMATION TECHNOLOGY & TOURISM
(2020)
Article
Hospitality, Leisure, Sport & Tourism
Myung Ja Kim et al.
JOURNAL OF TRAVEL RESEARCH
(2020)
Article
Business
Michel Wedel et al.
INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING
(2020)
Article
Hospitality, Leisure, Sport & Tourism
Marcel Bastiaansen et al.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT
(2019)
Article
Business
Carlos Flavian et al.
JOURNAL OF BUSINESS RESEARCH
(2019)
Article
Education & Educational Research
Stefan Hrastinski
Review
Psychology, Clinical
Oswald D. Kothgassner et al.
EUROPEAN JOURNAL OF PSYCHOTRAUMATOLOGY
(2019)
Article
Management
David Solnet et al.
JOURNAL OF SERVICE MANAGEMENT
(2019)
Article
Hospitality, Leisure, Sport & Tourism
Marianna Sigala
TOURISM MANAGEMENT PERSPECTIVES
(2018)
Article
Environmental Studies
Iis P. Tussyadiah et al.
TOURISM MANAGEMENT
(2018)
Review
Psychiatry
Jessica L. Maples-Keller et al.
HARVARD REVIEW OF PSYCHIATRY
(2017)
Article
Business
Holger Roschk et al.
JOURNAL OF RETAILING
(2017)
Article
Substance Abuse
Cecilie Schou Andreassen et al.
PSYCHOLOGY OF ADDICTIVE BEHAVIORS
(2016)
Article
Business
V. Kumar et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
(2016)
Article
Business
Hossein Damghanian et al.
JOURNAL OF INTERNET COMMERCE
(2016)
Article
Environmental Studies
Timothy Jung et al.
TOURISM MANAGEMENT
(2015)
Article
Hospitality, Leisure, Sport & Tourism
Kevin Kam Fung So et al.
JOURNAL OF HOSPITALITY & TOURISM RESEARCH
(2014)
Review
Information Science & Library Science
Payam Hanafizadeh et al.
TELEMATICS AND INFORMATICS
(2014)
Article
Computer Science, Artificial Intelligence
Ruben Gonzalez Crespo et al.
EXPERT SYSTEMS WITH APPLICATIONS
(2013)
Article
Communication
Patti M. Valkenburg et al.
JOURNAL OF COMMUNICATION
(2013)
Article
Public, Environmental & Occupational Health
Peggy A. Thoits
JOURNAL OF HEALTH AND SOCIAL BEHAVIOR
(2010)
Article
Communication
Mary Beth Oliver et al.
HUMAN COMMUNICATION RESEARCH
(2010)
Article
Management
Shumaila Yousafzai et al.
SERVICE INDUSTRIES JOURNAL
(2009)
Review
Communication
Werner Wirth et al.
Review
Communication
CA Hoffner et al.
