期刊
NEW MEDIA & SOCIETY
卷 -, 期 -, 页码 -出版社
SAGE PUBLICATIONS LTD
DOI: 10.1177/14614448231217428
关键词
AncestryDNA; bio-digital identity; genetic ancestry testing; platforms; Spotify
This article analyzes the partnership between Ancestry DNA and Spotify in creating DNA-based playlists and how the public responds to them. The analysis shows how these companies construct a sense of self that is biologically determined, technologically mediated, and culturally expressed. However, the public perceives these media through a dystopic lens, critiquing invasions of privacy and genetic determinism.
This article analyzes the novel partnership between Ancestry DNA and Spotify to create DNA-based playlists and tracks publics' responses to them. Analysis reveals how the companies construct a sense of self that is biologically determined, technologically mediated, and culturally expressed. Layers of abstraction and curation construct their corporate, techno-utopic view of bio-digital identity performances. Yet, publics perceived these media through a dystopic lens, critiquing invasions of privacy and genetic determinism. Conceptualized as hyper-objects, DNA-based playlists demonstrate collective desires to leverage media and technoscience for conceptualizing and managing identities.
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