4.6 Article

Do users want platform moderation or individual control? Examining the role of third-person effects and free speech support in shaping moderation preferences

期刊

NEW MEDIA & SOCIETY
卷 -, 期 -, 页码 -

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SAGE PUBLICATIONS LTD
DOI: 10.1177/14614448231217993

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Censorship; content moderation; governance; platforms; social media

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This study examines social media users' preferences for platform-wide moderation and user-controlled, personalized moderation tools to regulate norm-violating content. The study finds that preference for personal moderation settings is influenced by perceived negative effects on others and support for freedom of expression.
This study examines social media users' preferences for the use of platform-wide moderation in comparison to user-controlled, personalized moderation tools to regulate three categories of norm-violating content-hate speech, sexually explicit content, and violent content. Via a nationally representative survey of 984 US adults, we explore the influence of third-person effects and support for freedom of expression on this choice. We find that perceived negative effects on others negatively predict while free speech support positively predicts a preference for having personal moderation settings over platform-directed moderation for regulating each speech category. Our findings show that platform governance initiatives need to account for both actual and perceived media effects of norm-violating speech categories to increase user satisfaction. Our analysis also suggests that users do not view personal moderation tools as an infringement on others' free speech but as a means to assert greater agency over their social media feeds.

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