100 Years of Advertising Studies in JMCQ

This article overviews 100 years of advertising studies in JMCQ. Four distinct eras are identified, each with different distinctive features. The advertising studies in JMCQ are compared with other recent journal overviews, Journal of Advertising (the and should not be in italics) International Journal of Advertising.

Automated summary

This article provides an overview of advertising studies in JMCQ over the past 100 years. It identifies four distinct eras with unique features. The article compares the advertising studies in JMCQ with recent journal overviews in Journal of Advertising and International Journal of Advertising.