Are video streaming services offering incomplete entertainment?

Article Literature

Self-determined or controlled, seeking pleasure, or meaning? Identifying what makes viewers enjoy watching television on streaming services

Marika Luders

Summary: This article investigates the relationship between the enjoyment of watching on-demand television and the conditions related to streaming and agency. The study develops measures that reflect the audience's experience and validates how these measures predict enjoyment. The results indicate that enjoyment is primarily influenced by social significance, immersive viewing, deliberate viewing, and positive perceptions of programmed paths.

POETICS (2022)

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Article Psychology, Multidisciplinary

Directly comparing subtitling and dubbing using Netflix: Examining enjoyment issues in the natural setting

Todd C. Riniolo et al.

Summary: Digital streaming services like Netflix provide viewers with unprecedented access to foreign language TV and film content. Subtitling and dubbing are the two most common translation methods. Previous research has not investigated the impact of different translation methods on viewer enjoyment. This study is the first to investigate this question by allowing participants to view content in a natural setting and directly compare subtitling and dubbing. The results indicate that viewers prefer subtitling over dubbing for foreign language viewing.

CURRENT PSYCHOLOGY (2022)

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Article Social Issues

Social TV viewing during the COVID-19 lockdown: The mediating role of social presence

Jihyun Kim et al.

Summary: The study reveals different motives and platform usage characteristics of social TV viewing during the COVID-19 lockdown, with social motives significantly predicting social TV engagement. Additionally, the social presence of virtual companions mediates the relationship between social TV engagement and enjoyment.

TECHNOLOGY IN SOCIETY (2021)

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Article Computer Science, Information Systems

Impact of enjoyment on the usage continuance intention of video-on-demand services

Rita Pereira et al.

Summary: This study examines the behavioral intentions of VoD consumers and finds that satisfaction is the greatest predictor of usage continuance intention, with enjoyment strongly impacting satisfaction. By integrating the expectation confirmation model with the hedonic system adoption model, the research contributes to the understanding of the long-term viability of VoD services.

INFORMATION & MANAGEMENT (2021)

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Article Communication

Who uses paid over-the-top services and why? Cross-national comparisons of consumer demographics and values

Kyu Tae Kwak et al.

Summary: This study explores the characteristics that influence the use of paid content streaming services, highlighting variables such as age, income, education, occupation, and attitudes towards relationships and life enjoyment. Additionally, the influence of demographic attributes and consumption values on OTT services varies across countries and affects transactional and subscription video-on-demand usage.

TELECOMMUNICATIONS POLICY (2021)

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Article Communication

Defusing moral panic: Legitimizing binge-watching as manageable, high-quality, middle-class hedonism

Kobe De Keere et al.

Summary: The rise of video-on-demand streaming services has led to more intense television viewing, often legitimized through moral panic. This study shows how the legitimization of new cultural boundaries demands an interplay between social distinction and moralization.

MEDIA CULTURE & SOCIETY (2021)

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Review Substance Abuse