期刊
INTERNATIONAL JOURNAL OF BUSINESS COMMUNICATION
卷 -, 期 -, 页码 -出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/23294884231216952
关键词
diversity; equity; inclusion; DEI; psychological reactance; inoculation; resistance; training; organizational communication
Despite significant investments in DEI training by U.S. organizations, many programs face resistance from members. This study examined the effectiveness of a narrative-based inoculation strategy to reduce resistance. The results showed that the inoculation condition led to lower levels of resistance and more positive attitude change towards DEI training.
Despite annual investments of $8 billion by U.S. organizations on diversity, equity, and inclusion (DEI) training, many DEI programs are derailed by resistance from members whose attitudes and behaviors the programs are intended to address. The current study tested the effectiveness of a narrative-based inoculation strategy designed to mitigate resistance attributable to psychological reactance. Participants (N = 273) were randomly exposed to either a single-message assignment-to-DEI-training notification or a dual-message inoculation condition in which they received a pro-DEI-training message before receiving the assignment-to-DEI-training notification. The inoculation condition produced lower levels of reactance and greater positive attitude change in favor of DEI training, with reactance mediating the effects of the message conditions on change in attitude toward DEI training and political ideology moderating the effects of reactance. The results contribute to the field by demonstrating the potential utility of inoculation strategies for promoting DEI training and other organizational initiatives.
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