Capturing the conditions that introduce systematic variation in bike-sharing travel behavior using data mining techniques

The potential of smart-card transactions within bike-sharing systems (BSS) is still to be explored. This research proposes an original offline data mining procedure that takes advantage of the quality of these data to analyze the bike usage casuistry within a sharing scheme. A difference is made between usage and travel behavior: the usage is described by the actual trip-chaining gathered with every smart-card transaction and is directly influenced by the limitations of the BSS as a public renting service, while the travel behavior relates to the spatio-temporal distribution, the travel time and trip purpose. The proposed approach is based on the hypothesis that there are systematic usage types which can be described through a set of conditions that permit to classify the rentals and reduce the heterogeneity in travel patterns. Hence, the proposed algorithm is a powerful tool to characterize the actual demand for bike-sharing systems. Furthermore, the results show that its potential goes well beyond that since service deficiencies rapidly arise and their impacts can be measured in terms of demand. Consequently, this research contributes to the state of knowledge on cycling behavior within public systems and it is also a key instrument beneficial to both decision makers and operators assisting the demand analysis, the service redesign and its optimization. (C) 2016 Elsevier Ltd. All rights reserved.