期刊
RESEARCH-TECHNOLOGY MANAGEMENT
卷 59, 期 4, 页码 30-39出版社
INDUSTRIAL RESEARCH INST, INC
DOI: 10.1080/08956308.2016.1185341
关键词
Servitization; Resource realignment; Dynamic capabilities
资金
- Finnish Funding Agency for Technology and Innovation
OVERVIEW: When transitioning from a product-centered business model to one focusing on providing services and solutions, manufacturers must realign and reallocate resources to support the new business model. Based on a study of nine leading solution providers that have successfully transitioned from products to services, we demonstrate how manufacturers create new resources and organizational structures to facilitate co-creation of value with customers, leverage existing resources to develop new service products and markets, and systematically release non-core upstream resources to nurture downstream resources.
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