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Review
Computer Science, Information Systems
Alex Koohang et al.
Summary: The metaverse is the next generation of the Internet, using augmented reality, virtual reality, mixed reality, 3D graphics, and other emerging technologies to create a virtual platform for real-time interactions and experiences. This paper explores the potential impact of the metaverse in areas such as marketing, tourism, manufacturing, operations management, education, retailing, banking, healthcare, and human resource management, including an overview, opportunities, challenges, and research agenda.
JOURNAL OF COMPUTER INFORMATION SYSTEMS
(2023)
Article
Business
Yung-Chuan Huang
Summary: This study integrates the concepts of the unified theory of acceptance and use of technology (UTAUT) and the theory of planned behaviour (TPB) to investigate users' VR tourism behaviour intention. The results indicate that UTAUT might indirectly influence behaviour through the perceived benefits of technology usage, and attitudes toward VR tourism have positively strengthened the relationships between UTAUT, perceived benefits, and behavioural intention.
JOURNAL OF RETAILING AND CONSUMER SERVICES
(2023)
Article
Business
Yogesh K. Dwivedi et al.
Summary: The initial hype surrounding Meta Platforms' vision for the metaverse has evolved into ongoing discussions about its impact on users, organizations, and society at large. The potential for consumer interaction with brands within the metaverse is a subject of significant debate in marketing circles, highlighting both challenges and transformative opportunities. This study explores the marketing implications of widespread adoption of the metaverse, drawing on expert insights to identify new research directions and propose a framework that offers valuable contributions to academia, practice, and policy-making. It concludes with a checklist for researchers, clarifying how the metaverse can benefit digital marketing and advertising, branding, services, value creation, and consumer well-being.
PSYCHOLOGY & MARKETING
(2023)
Article
Hospitality, Leisure, Sport & Tourism
Dimitrios Buhalis et al.
Summary: This paper explores recent developments, themes, and issues within smart hospitality and provides a comprehensive research agenda. Smart hospitality introduces disruptive innovations and utilizes smart cities and smart tourism to establish agile business ecosystems. The study identifies the drivers of smart hospitality and the foundations that enable its development.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT
(2023)
Article
Hospitality, Leisure, Sport & Tourism
Chulmo Koo et al.
Summary: This research note suggests four propositions of metaverse tourism, including the enhancement of core technologies, changes in tourists' expectations, consideration of tourists' multi-identification profiles, and the new business model of a creative economy. The note suggests that tourism researchers should understand the metaverse tourism ecosystem and investigate the metaverse tourism experience to create precise research ideas.
CURRENT ISSUES IN TOURISM
(2023)
Article
Hospitality, Leisure, Sport & Tourism
Hanyoung Go et al.
Summary: This study investigates the potential of metaverse for sustainable tourism, finding that metaverse products and experiences can expand the range of tourism resources and support sustainable tourism by providing alternative and profitable resources. The study suggests developing licensed and profitable metaverse tourism products and experiences in accordance with UNWTO's Sustainable Development Goals.
Article
Green & Sustainable Science & Technology
Salvatore Monaco et al.
Summary: This paper focuses on the potential benefits and challenges of the Metaverse in the field of research in the tourism and food and wine sectors. The Metaverse is part of web 3.0, which includes AI, blockchain, and other digital innovations. Companies are experimenting with solutions to offer a fully functioning immersive Metaverse experience in the food marketing and tourism sectors. The paper highlights the potential impact of the Metaverse on these sectors and identifies challenges related to social acceptance, affordability, environmental sustainability, data management, and tourists' perceptions and willingness to pay for mediated experiences. The Metaverse has the potential to advance tourism research through virtual collaboration and interdisciplinary projects.
Article
Environmental Studies
Martina Nannelli et al.
Summary: The hospitality and tourism industry has experienced significant changes due to innovations in Artificial Intelligence and its tools, driven by information and communication technologies developments. However, there is still a lack of comprehensive scientific research on AI and tourism. This article aims to explore the current state and future developments of AI and its tools in tourism by conducting a bibliometric analysis and qualitative literature review. The findings highlight research areas such as Big Data for demand forecasting and customer satisfaction, Augmented Reality and Virtual Reality for co-creation processes, the impact of the COVID-19 pandemic and service robots, and smart tourism trends.
EUROPEAN PLANNING STUDIES
(2023)
Article
Hospitality, Leisure, Sport & Tourism
Fiona X. X. Yang et al.
Summary: This conceptual paper examines the past, present, and future of the metaverse in the tourism domain. It introduces a 4Is taxonomy of metaverse tourism: imitation, intensification, interaction, and integration. The research sets an agenda for future studies.
JOURNAL OF HOSPITALITY & TOURISM RESEARCH
(2023)
Article
Hospitality, Leisure, Sport & Tourism
Joan B. Garau-Vadell et al.
Summary: This article explores residents' willingness to become peer-to-peer (P2P) tourism experience providers. Based on the theory of planned behaviour and the self-determination theory, a model is proposed, revealing the positive relationship between residents' attitude, resources, capabilities, motivations, and their willingness to become P2P providers. Enjoyment and wellbeing gains are found to be the most influential factors, while the direct impact of extrinsic motivations is not proven.
JOURNAL OF DESTINATION MARKETING & MANAGEMENT
(2023)
Article
Hospitality, Leisure, Sport & Tourism
Ines Carvalho et al.
Summary: This paper aims to outline the applications, benefits and risks of ChatGPT and large language models on tourism. The findings suggest that ChatGPT and other similar models will have a profound impact on customer service and productivity in the tourism industry. The study contributes to understanding the implications of ChatGPT in the tourism and hospitality sector.
Article
Hospitality, Leisure, Sport & Tourism
Asif Iqbal Fazili et al.
Summary: This study applies the theory of planned behaviour (TPB) to understand tourists' attitudes and intentions towards politically unstable destinations such as Kashmir. The results show that tourists' destination choice intention in politically sensitive areas is influenced by destination attractiveness, destination image, familiarity with the place, media exposure, and perceived value. However, perceived risk and attitude were found to be insignificant in determining choice intentionality.
Article
Hospitality, Leisure, Sport & Tourism
Zakaria Elkhwesky et al.
Summary: This study examined the impact of consumers' travel fear, concern about environmental impact, and technology anxiety on their intention to use virtual reality (VR) in tourism, as well as their willingness to pay premium and engage in electronic word-of-mouth (EWoM). The moderating role of venturesomeness was also analyzed. A sample of 522 questionnaires from Gen-Y and Gen-Z consumers in Egypt was used to test the model. The findings indicated that travel fear and concern about environmental impact positively influenced consumers' intention to use VR in tourism, while technology anxiety had a negative influence. Consumers' intention had a positive impact on their willingness to pay premium and engage in EWoM. No significant moderating effect of venturesomeness was found. The study has important implications for both theory and practice.
TOURISM AND HOSPITALITY RESEARCH
(2023)
Article
Hospitality, Leisure, Sport & Tourism
Jiale Zhang et al.
Summary: This study provides valuable insights into the development of metaverse tourism in China, focusing on the context of Chinese urban tourism. The findings highlight the significant role of the metaverse in urban tourism, with cities becoming hotspots for metaverse development. Furthermore, the combination of the metaverse with China's traditional culture adds vitality to urban tourism. China's game companies are also contributing to the empowerment of the metaverse tourism industry.
INTERNATIONAL JOURNAL OF TOURISM CITIES
(2023)
Article
Environmental Studies
Dimitrios Buhalis et al.
Summary: Metaverse is the next disruptive technology that combines the physical and digital universe, allowing seamless traversing between them. It offers digital immersion for users to experience ancient encounters, space exploration, and dangerous natural phenomena. This concept has been evident in gaming ecosystems, and is expected to revolutionize travel and tourism management and marketing. Through digital twins, Metaverse empowers destination awareness, planning, interaction, and engagement, transforming consumer behavior.
TOURISM MANAGEMENT
(2023)
Article
Social Issues
Rana Muhammad Sohail Jafar et al.
Summary: This study investigates how metaverse attributes affect users' sense of telepresence, product knowledge, and purchase intentions in metaverse stores. The results show that metaverse stimuli attributes have a positive significant influence on metaverse organismic experience, which in turn significantly impacts customers' perceived product knowledge and purchase intentions. This study provides innovative recommendations for tech giants and metaverse developers to enhance consumers' buying behavior in metaverse stores.
TECHNOLOGY IN SOCIETY
(2023)
Proceedings Paper
Business
Katerina Volchek et al.
Summary: This paper examines the conceptual alignment between the phenomenon of Metaverse and tourism through a semi-systematic literature review. The study concludes that critical dimensions of Metaverse and tourism align with each other. It suggests that the tourism industry should be prepared for the reciprocal effects of Metaverse development, including new opportunities to enhance tourist experience and a possible transformation of the contemporary understanding of tourism.
INFORMATION AND COMMUNICATION TECHNOLOGIES IN TOURISM 2023, ENTER 2023
(2023)
Article
Computer Science, Information Systems
Sang-Min Park et al.
Summary: This paper discusses the Metaverse based on the social value of Generation Z, analyzing its technological development, conceptual definition, and implementation methods in detail. A new definition of Metaverse is proposed, dividing the key concepts and technologies necessary for realizing Metaverse, as well as the impacts and challenges.
Article
Green & Sustainable Science & Technology
Un-Kon Lee
Summary: After the COVID-19 pandemic, virtual reality tourism content can increase people's intention to visit destinations and improve their perceived usefulness, perceived enjoyment, satisfaction, and positive word-of-mouth intention.
Article
Psychology, Multidisciplinary
Anders Hofverberg et al.
Summary: Behavioral engagement is crucial for students' learning, and self-determination theory provides a framework to understand the mechanisms affecting engagement. Satisfaction of basic psychological needs has a significant impact on engagement, while different needs predict different regulatory behaviors, thus influencing engagement outcomes.
FRONTIERS IN PSYCHOLOGY
(2022)
Article
Business
Dogan Gursoy et al.
Summary: This article first explains the concept of the metaverse, particularly in the context of the hospitality and tourism industry. Next, it proposes a conceptual framework for creating metaverse experiences and identifies research gaps and agenda items. Finally, it classifies future research agendas into three categories: staging experiences, understanding consumer behavior changes, and marketing and operations strategies in the metaverse.
JOURNAL OF HOSPITALITY MARKETING & MANAGEMENT
(2022)
Article
Computer Science, Cybernetics
Dingyu Ye et al.
Summary: This study explores the mechanism behind travel intention in the field of virtual tourism, using the Stimulus-Organism-Response theory as the overall research method. The study investigates the effects of content quality, system quality, and interaction quality on tourism experience and travel intention in virtual tourism, as well as the role of virtual attachment and travel intention. The findings show that virtual tourism significantly promotes travel intention.
UNIVERSAL ACCESS IN THE INFORMATION SOCIETY
(2022)
Article
Hospitality, Leisure, Sport & Tourism
Jiale Zhang et al.
Summary: This study presents a comprehensive knowledge mapping and in-depth analysis of pro-environmental travel behaviour research from 2000 to 2021. The results show that pro-environmental travel behaviour is an emerging topic with increasing publications in recent years. Collaboration networks and co-citation networks between scholars are identified, and the theory of planned behaviour is commonly used. The study also highlights key articles, recent keywords, and future research potential.
JOURNAL OF TOURISM FUTURES
(2022)
Article
Agricultural Economics & Policy
Yamna Khan et al.
Summary: This study investigates the impact of motivational factors on consumers' behavior towards purchasing and consuming organic food. It found that self-determination theory variables have a significant impact on consumer attitudes, while theory of planned behavior variables influence purchasing behavior significantly, providing valuable insights for marketers and policymakers.
BRITISH FOOD JOURNAL
(2022)
Article
Engineering, Industrial
Dimitris Mourtzis et al.
Summary: The term "Metaverse" was first used in Neal Stephenson's sci-fi book Snow Crash in 1992, referring to the fusion of virtual and real existence. Nearly 30 years later, the definition of Metaverse is taking shape and has the potential to alter people's lives. Known as Web3.0, this next evolution of the Internet will combine digital and physical elements. Metaverse can be seen as a new form of the Internet, fundamentally reshaping what is already known.
JOURNAL OF MANUFACTURING SYSTEMS
(2022)
Article
Information Science & Library Science
Mai Nguyen et al.
Summary: Attitudes, subjective norms, self-enjoyment, self-efficacy, reciprocity and rewards influence the knowledge sharing intentions of employees, motivating knowledge sharing behavior within the organization.
JOURNAL OF KNOWLEDGE MANAGEMENT
(2021)
Article
Social Issues
Andrzej Szymkowiak et al.
Summary: This paper examines the impact of technology and the Internet on knowledge acquisition by Generation Z, revealing a preference for learning through mobile applications and video content, and a tendency to emulate teachers who integrate modern technologies into their teaching.
TECHNOLOGY IN SOCIETY
(2021)
Article
Green & Sustainable Science & Technology
Siyuan Miao et al.
Article
Public, Environmental & Occupational Health
Liangwen Ning et al.
Article
Business
Amit Shankar et al.
AUSTRALASIAN MARKETING JOURNAL
(2020)
Article
Education & Educational Research
Kriti Priya Gupta
INTERACTIVE TECHNOLOGY AND SMART EDUCATION
(2020)
Article
Business
Siew Imm Ng et al.
ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS
(2020)
Article
Hospitality, Leisure, Sport & Tourism
Arnold Japutra et al.
ANATOLIA-INTERNATIONAL JOURNAL OF TOURISM AND HOSPITALITY RESEARCH
(2020)
Article
Green & Sustainable Science & Technology
Kourosh Esfandiar et al.
JOURNAL OF SUSTAINABLE TOURISM
(2020)
Article
Education & Educational Research
Yongqiang Sun et al.
BRITISH JOURNAL OF EDUCATIONAL TECHNOLOGY
(2019)
Article
Computer Science, Information Systems
Weiling Ke et al.
Journal of the Association for Information Systems
(2018)
Article
Computer Science, Interdisciplinary Applications
Teck-Soon Hew et al.
INDUSTRIAL MANAGEMENT & DATA SYSTEMS
(2016)
Article
Education & Educational Research
Rebecca Lazarides et al.
EDUCATIONAL PSYCHOLOGY
(2016)
Review
Hospitality, Leisure, Sport & Tourism
Yu Chih Huang et al.
INTERNATIONAL JOURNAL OF TOURISM RESEARCH
(2016)
Article
Psychology, Multidisciplinary
Xifei Feng et al.
COMPUTERS IN HUMAN BEHAVIOR
(2016)
Article
Business
Jorg Henseler et al.
JOURNAL OF THE ACADEMY OF MARKETING SCIENCE
(2015)
Article
Psychology, Clinical
Martin S. Hagger et al.
BRITISH JOURNAL OF HEALTH PSYCHOLOGY
(2009)
Article
Communication
EM Rogers
JOURNAL OF HEALTH COMMUNICATION
(2004)
Review
Psychology, Applied
PM Podsakoff et al.
JOURNAL OF APPLIED PSYCHOLOGY
(2003)
Review
Psychology, Multidisciplinary
EL Deci et al.
PSYCHOLOGICAL INQUIRY
(2000)