相关参考文献
注意:仅列出部分参考文献,下载原文获取全部文献信息。Is Your Food Organic? Examining the Role of Food Aesthetics in Restaurant Marketing
Xi Yu et al.
JOURNAL OF HOSPITALITY & TOURISM RESEARCH (2023)
When and why Language Assertiveness Affects Online Review Persuasion
Huiling Huang et al.
JOURNAL OF HOSPITALITY & TOURISM RESEARCH (2023)
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption
Dongwon Choi et al.
INTERNATIONAL JOURNAL OF ADVERTISING (2023)
Attractive females versus trustworthy males: Explore gender effects in social media influencer marketing in Saudi restaurants
Xi Y. Leung et al.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2022)
The antecedent and consequences of brand competence: Focusing on the moderating role of the type of server in the restaurant industry
Jinsoo Hwang et al.
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT (2022)
Pride or empathy? Exploring effective CSR communication strategies on social media
Zeya He et al.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT (2022)
Feelings of uncertainty and powerlessness from Covid-19: Implications for advertising appeals in the restaurant industry
Bi Yang et al.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2021)
The sway of influencer marketing: Evidence from a restaurant group
Po-Yen Lee et al.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2021)
Follow My Lead: Assertive Cheap Talk and the Gender Gap
Shanthi Manian et al.
MANAGEMENT SCIENCE (2021)
Which reviewers are honest and caring? The effect of constructive and prosocial information on the perceived credibility of online reviews
Liping Yan et al.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2021)
Examining restaurant purchase intention during crises: the role of message appeal
Minji Kim et al.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT (2021)
MTurk Research: Review and Recommendations
Herman Aguinis et al.
JOURNAL OF MANAGEMENT (2021)
What you touch, touches you: The influence of haptic attributes on consumer product impressions
Achini T. Ranaweera et al.
PSYCHOLOGY & MARKETING (2021)
A taste for locally produced food - Values, opinions and sociodemographic differences among 'organic' and 'conventional' consumers
Kia Ditlevsen et al.
APPETITE (2020)
The influence of perceived credibility on purchase intention via competence and authenticity
Jong-Hyeong Kim et al.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2020)
Successful restaurant crowdfunding: the role of linguistic style
Yoon Koh et al.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT (2020)
Customer Service Evaluations of Employees With Disabilities: The Roles of Perceived Competence and Service Failure
Juan M. Madera et al.
CORNELL HOSPITALITY QUARTERLY (2020)
The effects of trust and peer influence on corporate brand-Consumer relationships and consumer loyalty
Sena Ozdemir et al.
JOURNAL OF BUSINESS RESEARCH (2020)
The differentiated impact of perceived brand competence type on brand extension evaluation
Haizhong Wang et al.
JOURNAL OF BUSINESS RESEARCH (2020)
Chef recommended or most popular? Cultural differences in customer preference for recommendation labels
Bi Yang et al.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2020)
Bragging and humblebragging in online reviews
Feier Chen (Faye) et al.
ANNALS OF TOURISM RESEARCH (2020)
Assertive Ads for Want or Should? It Depends on Consumers' Power
Cindy Xin Wang et al.
JOURNAL OF CONSUMER PSYCHOLOGY (2020)
Healthy food is nutritious, but organic food is healthy because it is pure: The negotiation of healthy food choices by Danish consumers of organic food
Kia Ditlevsen et al.
FOOD QUALITY AND PREFERENCE (2019)
The role of imagery in promoting organic food
Felix Septianto et al.
JOURNAL OF BUSINESS RESEARCH (2019)
Price premiums for organic menus at restaurants: What is an acceptable level?
Eunha Jeong et al.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2019)
Are tattoos still a taboo? The effect of employee tattoos on customers' service failure perceptions
Marie Ozanne et al.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT (2019)
When organic food choices shape subsequent food choices: The interplay of gender and health consciousness
Joongwon Shin et al.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2019)
Determinants of Chinese consumers' organic wine purchase
Lu Lu et al.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT (2019)
Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages
Francisco Villarroel Ordenes et al.
JOURNAL OF CONSUMER RESEARCH (2019)
How may i help you? Says a robot: Examining language styles in the service encounter
Sungwoo Choi et al.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2019)
The theory of planned behavior and the norm activation model approach to consumer behavior regarding organic menus
Yeon Ho Shin et al.
INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT (2018)
An examination of the perceived value of organic dining
Lu Lu et al.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT (2018)
The Effects of Linguistic Devices on Consumer Information Processing and Persuasion: A Language ComplexityxProcessing Mode Framework
Ruth Pogacar et al.
JOURNAL OF CONSUMER PSYCHOLOGY (2018)
Assertive Environmental Advertising and Reactance: Differences Between South Koreans and Americans
Yeonshin Kim et al.
JOURNAL OF ADVERTISING (2017)
The effect of environmental values and attitudes on consumer willingness to pay more for organic menus: A value-attitude-behavior approach
Yeon Ho Shin et al.
JOURNAL OF HOSPITALITY AND TOURISM MANAGEMENT (2017)
The impact of stereotyping on consumers' food choices
Yixing (Lisa) Gao et al.
JOURNAL OF BUSINESS RESEARCH (2017)
Just do it! Why committed consumers react negatively to assertive ads
Yael Zemack-Rugar et al.
JOURNAL OF CONSUMER PSYCHOLOGY (2017)
The impact of language style on consumers' reactions to online reviews
Laurie Wu et al.
TOURISM MANAGEMENT (2017)
Healthy-Left, Unhealthy-Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier Choices?
Marisabel Romero et al.
JOURNAL OF CONSUMER RESEARCH (2016)
Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors
Amir Grinstein et al.
JOURNAL OF MARKETING RESEARCH (2016)
When environmental messages should be assertive: examining the moderating role of effort investment
Tae Hyun Baek et al.
INTERNATIONAL JOURNAL OF ADVERTISING (2015)
Consumer motives for purchasing organic coffee The moderating effects of ethical concern and price sensitivity
Kyung Hee Lee et al.
INTERNATIONAL JOURNAL OF CONTEMPORARY HOSPITALITY MANAGEMENT (2015)
Why regular buyers of organic food still buy many conventional products Product-specific purchase barriers for organic food consumers
Fabian Buder et al.
BRITISH FOOD JOURNAL (2014)
I Eat Organic for My Benefit and Yours: Egoistic and Altruistic Considerations for Purchasing Organic Food and Their Implications for Advertising Strategists
Ioannis Kareklas et al.
JOURNAL OF ADVERTISING (2014)
A Comparison of the Influence of Purchaser Attitudes and Product Attributes on Organic Wine Preferences
Imran Rahman et al.
CORNELL HOSPITALITY QUARTERLY (2014)
Evaluating Amazon's Mechanical Turk as a Tool for Experimental Behavioral Research
Matthew J. C. Crump et al.
PLOS ONE (2013)
Go Green! Should Environmental Messages Be So Assertive?
Ann Kronrod et al.
JOURNAL OF MARKETING (2012)
We Are Not the Same as You and I: Causal Effects of Minor Language Variations on Consumers' Attitudes toward Brands
Aner Sela et al.
JOURNAL OF CONSUMER RESEARCH (2012)
Brands as intentional agents framework: How perceived intentions and ability can map brand perception
Nicolas Kervyn et al.
JOURNAL OF CONSUMER PSYCHOLOGY (2012)
Cultivating admiration in brands: Warmth, competence, and landing in the golden quadrant
Jennifer L. Aaker et al.
JOURNAL OF CONSUMER PSYCHOLOGY (2012)
Conducting behavioral research on Amazon's Mechanical Turk
Winter Mason et al.
BEHAVIOR RESEARCH METHODS (2012)
Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision
Keith Wilcox et al.
JOURNAL OF CONSUMER RESEARCH (2009)
Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms
Aradhna Krishna et al.
JOURNAL OF CONSUMER RESEARCH (2008)
Examining the Use of Forceful Language When Designing Exercise Persuasive Messages for Adults: A Test of Conceptualizing Reactance Arousal as a Two-Step Process
Brian L. Quick et al.
HEALTH COMMUNICATION (2008)
A meta-analytic review of gender variations in adults' language use: Talkativeness, affilliative speech, and assertive speech
Campbell Leaper et al.
PERSONALITY AND SOCIAL PSYCHOLOGY REVIEW (2007)
Universal dimensions of social cognition: warmth and competence
Susan T. Fiske et al.
TRENDS IN COGNITIVE SCIENCES (2007)
Forced exposure and psychological reactance: Antecedents and consequences of the perceived intrusiveness of pop-up ads
SM Edwards et al.
JOURNAL OF ADVERTISING (2002)