期刊
JOURNAL OF HOSPITALITY & TOURISM RESEARCH
卷 -, 期 -, 页码 -出版社
SAGE PUBLICATIONS INC
DOI: 10.1177/10963480231205763
关键词
Florida wine tourism; resident support; consumer typology; stakeholder theory; social exchange theory
This study investigates the support of residents towards wineries/wine tourism in a non-traditional wine tourism destination, Florida, and identifies the determinants of support. The results indicate that wine consumer types have a positive influence on resident support.
Although resident support for tourism is accepted as an important determinant of tourism success, knowledge of resident support for wineries/wine tourism has not been substantiated with academic research. This study investigates resident stakeholders' support towards wineries/wine tourism in a non-traditional wine tourism destination, more popular for its theme parks, and identifies determinants of support. Online survey data from Florida residents living close to wineries were analyzed using a two-step analysis procedure. T-tests and one-way ANOVA were used to test the categorical variables' relationship with resident support, followed by OLS multiple regression analysis to identify the relative influence of all relevant variables. Results did not support the influence of personal benefits from tourism based on Social Exchange Theory; instead, they indicated that the wine consumer typology identified as Loyal Florida Wine Consumer Type and Occasional Wine Consumer Type had a positive influence on resident stakeholders' support for wineries/wine tourism in Florida.
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