期刊
INTERNATIONAL JOURNAL OF BANK MARKETING
卷 -, 期 -, 页码 -出版社
EMERALD GROUP PUBLISHING LTD
DOI: 10.1108/IJBM-03-2023-0168
关键词
Metaverse; Financial institutions; Corporate banking; Retail banking; Bank employees; Public policy; Sustainability
类别
Technological advancements have led to disruption in the banking sector, including the impact of the metaverse. This paper gathers insights from various contributors on how the metaverse could significantly impact corporate banking, retail banking, banking employees, and public policy. The findings highlight future research agendas and provide valuable insights for relevant stakeholders.
PurposeTechnological advancements have catalyzed disruption in the banking sector. The impact of the metaverse on the banking sector is no exception. In view of this, the current paper aims to provide valuable insights into four key areas (i.e. corporate banking, retail banking, banking employees and public policy) that the metaverse could significantly disrupt.Design/methodology/approachInsights into four key areas of the banking sector that the metaverse could significantly impact were gathered from various invited contributors.FindingsThe invited contributors first introduce the association between their respective key areas with the metaverse. Subsequently, the opportunities and challenges relevant to the key areas were identified. Finally, future research agendas were proposed for the attention of all relevant stakeholders.Originality/valueThe metaverse's impact on key areas of the banking sector is discussed in this paper. Following the metaverse's potentially wide application in the banking sector, insights from the invited contributions offer great value to the relevant stakeholders.
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